Matthew Loop

Matthew Loop

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Investor | Author | Business Growth Mentor | NASDAQ speaker

06/23/2026

Facebook ads warning.

06/22/2026
06/22/2026

Are you starting to see diminishing returns online? Has your clinic marketing, ads and ROI hit a plateau? The truth is all great platforms eventually get saturated, expensive and highly competitive. It's gotten harder to build a large practice from the Internet and social media if you only use one method of online outreach.

I don't care if it's SEO, Google Adwords, TikTok, Facebook ads, YouTube, Instagram, LinkedIn, Spotify, Google My Business, ChatGPT search, etc.

I remember many years ago when I'd help coaching clients set up a Facebook ad... then BOOM!

35 new patients that same month from one simple ad.

This was happening all the time and it seemed to be the norm. BTW... this can still occur but it's much less common and involves more split testing these days.

In fact, many chiros and business owners I've spoken with lately tell me they're seeing a decline in ad responsiveness.

However, if you know how to combine and leverage multiple channels like Facebook, TikTok, Instagram, Adwords, CRO, Influencer marketing, paid media buys, ChatGPT search, SEO, etc...
.. your cost per new patient acquisition as a whole significantly drops by 15-25% on average! You must have a multilayered and multidimensional approach in 2026 moving forward.

So, do you?

If you really want to dial this in and learn from some of the most successful DCs (who are actually in the trenches), lock in a spot for our new SMRS training. Details are in the comments.

You'll access to insider growth strategies and discover how to gain the upper hand in today's online landscape.

Marketing, AI, and advertising are changing fast. I've got your back, though. My finger's on the pulse of what's new and highly effective.

06/21/2026

Guys… the first trillion is the hardest. After that everything gets easier. You’ve got this.

06/21/2026

Did he really say this? Wouldn’t surprise me.

06/21/2026

One of the absolute fastest ways to double your chiropractic practice is by purchasing or merging with another established clinic. People sell everyday for a plethora of reasons. Maybe there's been a death in the family, a divorce, health issue, partner dispute, retirement, or perhaps the doctor just wants to treat patients and no longer own.

In economic environments like this you'll find great opportunities available if you understand how to position yourself as an investor.
I'm going to go in-depth on this subject at our Social Media Revenue Summit in August.

The true beauty of this method is that you get:

1) Instant NP referrals and cash flow

2) Instant employees and systems

3) Instant contacts

4) Immediate brand equity

Sometimes, you won’t even have to come out of pocket for deals. That doesn’t mean you won’t use money to acquire the practice but we can be very creative with how we approach financing.

I've guided a lot of chiropractors through this process over the years and it's a game-changer. If you're thinking of opening a second office from scratch and/or are wanting to grow your primary practice at an exponential rate, this method might be for you.

Any questions?

06/20/2026

The great American heist.

06/20/2026

There's a growth strategy I've been using and teaching for a long time. It will always work on social media platforms if you do it the right way. I've had more clients than I can remember gain notoriety and get booked SOLID using this one method.

In the past, I've been quoted in the press on sites like International Business Times, The Daily Wire, The New York Post and others because of this.

It's called riding the wave of trending news.

My ChatGPT cognitive atrophy post from awhile back was a great example. It organically garnered 8M views, 17,000 likes, over 26,000 shares and 3,000 new followers in just a few days.

It's all about timing and understanding which type/form of content works best on each social channel. Timing the right posts with your ideal audience can act as rocket fuel for your online traffic, business growth and sales.

Question for you.

Do you know what your followers care most about?

BTW... I'm not talking about what you care about. Sometimes we like to think we're all on the same page, but we're really not.

What do they want to know?

The better you can answer this question and curate trending content (with your insight) to their specific needs, the better chance you have at going viral.

If you find this insightful, you haven't seen anything yet. I'm going to pull back the curtain on many of my best profit and growth strategies at our Social Media Revenue Summit.

If you implement just a couple of the dozens of strategies and plans we’ll create together, you’re guaranteed to get back MUCH more than you invest for the day.

You'll also be in the room with many of my private coaching clients who are 7 and 8 figure earners at the top of their game.

If you're serious about doubling your practice and/or online income... while building more freedom into your life, check the link in the comments.

You won't find another training like this in the profession. Social media strategies and algorithms are changing. I keep my finger on the pulse of this stuff so you don't get left behind.

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Atlanta, GA