Colleen Eakins Design

Bing updates its Webmaster Guidelines

Bing updates its Webmaster Guidelines These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content - make sure to review them.

How Monitoring Your Website Boosts Business Success and Customer Trust

Bing supports rel=sponsored & rel=ugc

Bing supports rel=sponsored & rel=ugc You can use the rel="nofollow" or rel="sponsored" or rel="ugc" attributes, to "prevent the links from being followed by a crawler and from potentially impacting search rankings.

Google is streamlining ‘Ad’ labeling for Shopping ads

Google is streamlining 'Ad' labeling for Shopping ads The "Sponsored" label will be retired on desktop results, too.

What to look at when considering a Digital Asset Management platform

What to look at when considering a Digital Asset Management platform What do all DAMs do, and what are the points of differentiation between them?

Usage of voice has plateaued — for now

Usage of voice has plateaued -- for now Compared with past growth, 2020 survey data show flat-to-declining usage.

Let’s Breakdown Know, Like, and Trust!

Let's Break Down Know, Like, and Trust for Marketing | MeetEdgar What is the know, like and trust (KLT) factor and how do you use it in your marketing? We break down what goes into KLT and how to build it.

A clear sense of purpose guides every brand decision and helps foster trust and credibility from the very beginning.

Read more 👉 https://lttr.ai/AmsHL

How to Build a Strong Brand That Connects and Stands Out Without a clear brand identity, even the best ideas struggle to get noticed. A strong, distinctive brand builds trust, encourages recognition, and can turn first-time buyers into loyal customers—even when there are plenty of choices.

Marketing and Sales Alignment in Startups: Turning Two Teams Into One Revenue Engine

The pillars of successful link building

The pillars of successful link building Create linkable assets and identify relevant opportunities to reach a wider audience.