Consensus

🇬🇧 London, we're coming back.

Registration is officially open for DEMOFEST London on October 14th.

Join the buyer enablement and presales community for a full day of practical sessions, fresh research, real customer stories, and plenty of opportunities to connect with peers who are rethinking how software gets bought.

We'll be announcing the agenda and speaker lineup soon, but if previous years are any indication, you'll want to reserve your seat early.

See you in London.
👉 Register now: https://hubs.ly/Q04p1MtQ0

Most sales tools make you learn them.

The best ones get out of the way so your buyers can actually learn you.

That’s why this one hits different 👇

Consensus was just named Best for Usability in the Best Sales Enablement Software Report by Software Advice.

Not a participation trophy. Not a “top 10” list.

This is best among the best, based on:

→ Real user sentiment (75%+ positive over 24 months)
→ Reviews that actually reflect what’s happening now
→ Standing out in a crowded category for one thing: making it easy

This recognition validates something we’ve been betting on for a long time: The buyer experience is the product.

And if it’s not simple, it doesn’t scale.
Appreciate every customer who left a review and made this possible. Onward 🚀

Buyers don’t explore forever.
They quit.

Our data shows most B2B buyers hit a wall after just 4 clicks.

Click.
Click.
Click.
Click.
🧱

If they still don’t understand your product by then, the journey doesn’t continue…it ends.

We analyzed 6 million real buyer interactions to uncover where engagement turns into momentum—and where it dies.

Inside the 2026 B2B Buyer Behavior Report:
• Why the first 5 minutes decide everything
• The 9+ demo inflection point that predicts wins
• How hidden stakeholders show up 88 hours before you notice
• The exact moments buyers actually engage

Read it now: https://hubs.ly/Q046JYd60

80% of B2B buying happens before you ever get invited into the conversation.

And most pipeline reviews still sound like:
“Stage 3. Looks solid.”

Here’s the problem:

Pipeline looks fine. Momentum is dead.

We just analyzed 6M+ product interactions for the 2026 B2B Buyer Behavior Report. The pattern is clear:

The average demo view is just over 5 minutes.
Nearly half of all views happen within the first hour.
When 7+ stakeholders engage, deal association nearly doubles.
At 9+ demo views, close rates jump past 55%.

That’s not “nice engagement.”

That’s measurable forward motion.

Momentum doesn’t show up in stage progression.
It shows up in replays.
In internal shares.
In time-to-first-view.
In how fast engagement spreads across the committee.

Buyers are moving laterally inside the org while reps are staring at CRM stages.

If you’re only tracking pipeline coverage, you’re managing optics.

The teams winning in 2026 are tracking whether engagement compounds into commitment.

If you want the full breakdown — including the 9+ tipping point and the early intent signals most teams miss — it’s all here:

👉 https://hubs.ly/Q043R7q_0

Stage-based forecasting won’t tell you when deals are slipping.

Buyer behavior will.

Let’s be honest.

Most conferences are panels saying the same thing with different fonts.
DEMOFEST West Coast isn’t that.

On April 22nd, the first in-person buyer enablement conference lands on the West Coast...and this one is built for operators who actually move revenue.

AI is rewriting the playbook.
Buyers are self-educating.
And Presales is sitting at the center of it all.

We’re looking for speakers who:
🚀 Have a repeatable framework—not just a hot take
📈 Can tie demo strategy directly to pipeline, win rates, or cycle time
🧠 Know how to turn AI from a buzzword into a competitive edge
🎯 Believe Presales doesn’t support the outcome…it owns it

If you’ve built something that works, San Francisco is your stage.

Apply to speak: https://hubs.ly/Q043bRr-0

B2B buyers aren’t disengaged.
They’re decisive.

Our 2026 B2B Buyer Behavior Report analyzed 6M+ product experience interactions, and the takeaway is clear:

Revenue acceleration isn’t about more demos. It’s about building momentum.

📉 Average demo view time: 5:14
📈 9+ demo engagements = 55%+ close rate
👥 7+ stakeholders = 92% higher deal attachment
🔁 Replay rates up 41%
💰 $288–$330 saved per automated demo

Attention is shorter. Buying committees are larger. The margin for wasted motion is zero.

The teams winning in 2026 don’t just track engagement.
They orchestrate it.

Momentum isn’t accidental. It’s engineered.

Download the 2026 B2B Buyer Behavior Report → https://hubs.ly/Q042ShtT0