WastedPotential

The creative direction and design for Jeezy’s Las Vegas residency at Planet Hollywood was built around celebrating the legendary career of “The Snowman.”

From the beginning, we wanted to lean into the juxtaposition of bringing snow to Las Vegas, using Jeezy’s iconic nickname as the foundation for the show’s visual identity. That concept evolved into a scenic landscape of sculpted snow mounds, housing a 50-piece orchestra and band that flanked the central performance area.

At the heart of the set, a large curved LED wall was framed with classic Vegas marquee bulbs, while oversized neon signage pushed the visual language further into the city’s iconic aesthetic.

The design paired the spectacle of Las Vegas with the story of Jeezy’s upbringing and career, creating a full-circle celebration of his journey and legacy in hip-hop.

That celebration extended beyond the stage. The residency was presented as a black-tie event, transforming the entire room and giving the night a sense of occasion worthy of an artist whose career has helped shape a generation of hip-hop.

Creative Direction, Show Direction, Design, Content, & Lighting Programming by

Creative Direction: Chadrick Fellers
Show Direction: Chadrick Fellers
Production Design/Set Design: Zachary Berget
Creative Producer:
Lighting Director: Nesta Garrick
Lighting Designer: Zachary Berget
Lighting Programmers: Jordan Baxter Noltner Tyler Scherbing
Visual Lead: Mike LaMartina
Animators: Victor Vargas
David Scarzone
Tatch Taboada
RAUL | Visual Artist Guilherme Henrique Mike LaMartina @ revilo_stuff
Media Server Operator: eyelok The Vizzy Qveen 👑
Technical Drafters: Ebony Madry Jacob Nguyen #80
Associate Design: Nick Proctor Zac

Tour Manager: Dmani Entertainment Group
Production Manager: Darcy Khan
Stage Manager: Stich
MD: Adam Blackstone
Conductor: Derrick Hodge
Playback: Danny Cheung
Vendor/Technicians: Fuse Technical Group
Photographer:

JWJ Enterprises
CEO: jeezy
COO: Na'eema
SVP Marketing/Partners: Chanel Green
Travel Coordinator: Janelle Ellzy

The Son of Spergy Tour design was centered around a single LED wall served as the main set piece, with dynamic lighting and rolling fog. A single camera feed dominated the screen, balancing the scale with raw intimacy. A live band and gospel choir, the only other on-stage elements, placed all emphasis on the music itself.

Management:
Matthew Burnett
Jordan Evans
Devante Browne

Creative/Show Direction:
Stage Design / Lighting Design: Zachary Berget
Camera Direction/Operation: alonzo
Creative Producer: Ebony Madry

Tour Manager/Monitor Engineer: Mike Rowland
Tour Coordinator: Matty Rigg
Production Manager: George Thoms
Stage Manager: / Casey Peterson
FOH Engineer: Cameron McLellan
Lighting Director/Programmer: Dakota Peak
Media Server Programmer/Operator: Collin Wilkey

The Son of Spergy Tour design was centered around a single LED wall served as the main set piece, with dynamic lighting and rolling fog. A single camera feed dominated the screen, balancing the scale with raw intimacy. A live band and gospel choir, the only other on-stage elements, placed all emphasis on the music itself.

Management:
Matthew Burnett
Jordan Evans
Devante Browne

Creative/Show Direction: En
Stage Design / Lighting Design: Zachary Berget
Camera Direction/Operation: alonzo
Creative Producer: Ebony Madry

Tour Manager/Monitor Engineer: Mike Rowland
Tour Coordinator: Matty Rigg
Production Manager: George Thoms
Stage Manager: / Casey Peterson
FOH Engineer: Cameron McLellan
Lighting Director/Programmer: Dakota Peak
Media Server Programmer/Operator: Collin Wilkey

Ken Carson - WTF Tour

Ken Carson’s tour was designed with a multiplatform industrial scaffolding structure serving as the main set piece. Working closely with Production Manager Brad McWhorter, The Wasted Potential team created a heavily distressed staging environment built from rusted structures and integrated fabric elements, with embedded pyrotechnics. The multi-level structure allowed Ken to move throughout the set, creating different elevations and silhouettes throughout the performance.

A blow through upstage LED wall featured an automated center split that could open to reveal an entrance before closing back into a seamless surface. The wall also allowed for a large lighting design to cut through the visuals and further amplify the industrial atmosphere.

Credits:
Production / Scenic Design: Chadrick Fellers Zachary Berget

Creative Producer: Ebony Madry
3D Render Artist: Zac

Production Manager: Brad McWhorter

Yeat - LOVE/LYFE TOUR

The Wasted Potential team was behind many aspects of the LOVE/LYFE TOUR’s creative direction – the result was a cohesive visual identity that carved out moments new to Yeat’s performance and songs.

The design was anchored by a 3-dimensional blow through LED wall which gave unique vantage points depending on your seat in the room.

The blow-through wall also helped create visual depth using multiple lighting sources, and the lift behind the wall allowed Yeat to perform within the visuals themselves.

Wasted Potential Creative Team:
Chadrick Fellers
Zachary Berget
Zac
Mike LaMartina
Parker Jones
Basar
Gregg

Tour Manager: Jordan Levine
Tour Coordinator: Sophie Scriven
Production Director: Mick Pearce
Technical Director: .hilite

Photo and Video Team:
CQ
Alex Edep
DUMBDAYS!™
Brennan Adams