Force Marketing

The CBT News Auto Leadership Summit: Fair Pricing & Compliance is just days away (June 16th in Washington, D.C.), and this is your final warning to secure your seat.

If you haven’t requested your VIP Guest Invitation yet, the window is closing. Join the inner circle of automotive leadership and stay ahead of the regulatory curve.

Learn More:
https://www.forcemktg.com/leadership-summit-cbt/

Request your VIP pass now:
https://bit.ly/4eFwYmn

What happens when a dealer group generates 97,081 leads at an $8.84 CPL while lowering cost per lead by 19%?

With Force Marketing’s Conquest Connect Drive solution, dealer groups can unify audience intelligence, media activation, automation, and attribution into one full-funnel program built to reach the right shoppers earlier, convert more demand, and prove performance from first impression to sale or repair order.

See how Force turns conquest marketing into measurable growth:
https://www.forcemktg.com/conquest-connect-omnichannel-marketing/

What is the revenue value of every unscheduled VIN sitting inside your customer base?

In recent campaigns, ATOM drove $849K+ in tracked service revenue from fewer than 5,300 mail pieces, while another dealer generated $509K in revenue, 386 repair orders, and a 64:1 return per dollar spent.

For dealerships in 2026, the opportunity is simple: stronger absorption, higher retention, fuller service lanes, and a service marketing engine that proves its impact.

See The Difference: https://www.forcemktg.com/atom-fixed-ops-retention/

Dealers, here’s the question: are you actually keeping the customer, or are you just closing the next deal?

You can spend the money, drive the traffic, work the lead, sell the car, and still leave too much profit on the table if the customer disappears after delivery. That is where a lot of stores are quietly losing ground.

The better play is connecting the full customer lifecycle: the ad they see, the inventory they click, the pricing they trust, the lead your team works, the service visit they come back for, and the next vehicle they buy from you instead of somebody else.

Want to learn more? Download the whitepaper: https://www.forcemktg.com/whitepaper-clv-pma/

Before you approve the next Q3 media plan, ask one better question:

Are we buying more attention, or are we doing more with the customers already moving through the store?

FTC pricing scrutiny has put advertised price, mandatory fees, and customer-facing claims back in focus. Fixed ops revenue is hitting records, but service retention is still under pressure. Ad spend remains heavy, and every rooftop is being asked to make the same dollar work harder.

This is not just a marketing question. It's an operating view question.

Your audience does not think in departments. They see the ad, the vehicle, the price, the payment, the service visit, the declined work, the follow-up, and the next offer as one relationship.

The stores that see that relationship clearly will have a different conversation heading into Q3.

Our whitepaper, The Value of Connecting the Full Customer Lifecycle, is built for dealer leaders who want that view before the next planning cycle gets locked.

Download it here:
https://www.forcemktg.com/whitepaper-clv-pma/

How close is your dealership to the conversation shaping the next era of fair pricing, compliance, and customer trust?

On June 16, Senator Bernie Moreno and Force Marketing CEO John Fitzpatrick will speak together at CBT News’ Auto Leadership Summit: Fair Pricing & Compliance in Washington, D.C., sponsored by Force Marketing.

This invite-only summit brings dealer leaders, policy voices, and automotive advocates into the same room for a direct look at where pricing transparency, consumer disclosure, advertising standards, and dealership ex*****on are headed next.

Learn More:

Force Marketing to Sponsor CBT News’ Auto Leadership Summit in Washington D.C. - Force Marketing CBT Auto Leadership Summit | Force Marketing CBT Auto Leadership Summit / Washington, D.C. The FTC is watching. Is your dealership ready? At this exclusive summit, you will gain access to an in-depth analysis of these rulings directly from elected officials and NADA automotive policy advocates. Exec...

Every PMA has vehicles that need service now. The stores that can identify them, reach them, and match them back to revenue will own the next phase of fixed ops growth.

ATOM helps dealers activate service opportunities across retention, recalls, and conquest with managed outreach, VIN-level targeting, and DMS matchback reporting.

Case study results include a $517 avg RO, 65% customer-pay attachment, $29K+ in average monthly service revenue, and 7.9x average ROI.

Run a market count and see what service revenue is sitting in your PMA.

https://www.forcemktg.com/atom-fixed-ops-retention/

The FTC’s ruling has moved fair pricing and compliance from the legal department into the daily dealership operating model.

On June 16 in Washington, D.C., Senator Bernie Moreno and Force Marketing CEO John Fitzpatrick will speak at CBT News’ Auto Leadership Summit: Fair Pricing & Compliance, a one-day leadership event built for dealers who want clarity before the second half of 2026 gets louder.

Force Marketing is proud to sponsor this conversation because dealers do not need more noise. They need a clearer path for pricing, advertising, compliance, customer trust, and growth.

If your dealership is serious about operating with more clarity in 2026, click here: https://bit.ly/43jmUbX