Porchlight

"Marketing a grill brand takes more than great photos of a good sear.

For STŌK, Porchlight built data-driven campaigns designed to boost product sales, website traffic, and engagement, with constant monitoring and responsiveness across every social channel. Content was planned around optimal posting times per platform, and we tracked brand mentions through hashtags and social listening tools every step of the way.

The result: a campaign as consistent and reliable as the grill itself.

IRONFORCE launched into a packed market and found its footing fast. Within its first few months on shelf, it was one of the top selling tapes in the plumbing department at The Home Depot.

A blank page turned into a shelf staple. That's what a brand built the right way can do.

From hundreds of name ideas to one clear winner: IRONFORCE. 💪

Then came the look: an iron support beam mark for the logo, and packaging inspired by (wait for it) Porsche. Engineered excellence meets neon-lit shelf appeal.

Not your average roll of tape. 👀

Meet IRONFORCE.

Berry Global needed a new consumer tape brand that could stand out on an overly saturated home improvement shelf. So we built one from the ground up — name, identity, and all.

This week we're taking you behind the brand. Stay tuned 👇

The back of the can matters just as much as the front.

For Ames, we carried the same simple iconography system into detailed technical illustrations, so installers get clear, step by step guidance exactly when they need it.

Design that works as hard as the product inside.

A brand isn't just a logo. It's every piece of paper someone holds in their hands.

For Ames, the new packaging system extended into a full brand identity, consistent copy, and a shared visual language across every touchpoint.

One system, everywhere it shows up.

Good packaging has one job: get out of its own way.

For Ames' Blue Max, that meant removing everything non essential from the front label and building a clean hierarchy so the product name, purpose, and application method are clear at a glance.

Straightforward packaging, for a straightforward company.

A logo carries a lot of history. Ames has been doing this since 1774.

The old mark had homegrown charm, but it didn't carry the scientific sophistication behind the product. So we simplified it. Same house shape, same red and blue, just cleaner and more direct.

Swipe to see the shift.

Once the structure was solved, the real storytelling began. This retail packaging had to do double duty: catch a shopper's eye at The Home Depot and clearly explain what made My Mold Detective different from every other test kit on the shelf. ✅

Accurate results, a professional grade reusable pump, and a simple 3 step process, all communicated at a glance.

Read full case study here: https://www.porchlightatl.com/casestudy/packaging-design-for-my-mold-detective-test-kit/