Porchlight

Porchlight

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Brand Builders. Industry Experts. An agency specializing in the home improvement space. Building connections between manufacturers, retailers and consumers.

We are Porchlight, a full-service agency who specialize in the home improvement space. Clients include: The Home Depot, Husky, MSI, Deck Plus, Trex, and Amerimax.

06/02/2026

Behind the monitor. Behind the moments.
This is what it looked like on set during the hansgrohe Joleena launch. A camera operator locked in, a Joleena faucet in frame, water running just right.
Every detail earned its place. The actress wore jewelry engraved with H and J. The hand towels were hansgrohe green. Nothing was left to chance.
If it was in the frame, it meant something.

06/01/2026

New case study week. Starting with a good one.
When hansgrohe launched Joleena, their first transitional fixture collection, we built the entire campaign around one idea: fixtures aren't just functional. They're the backdrop of a baby's first bath, a kid's lemonade stand, a quiet soak after a long day.
Everyday Moments. That was the concept. That was everything.

05/29/2026

The full EDC case study is live. From leather holsters to retail lifestyle brand, 1791 Gunleather trusted us to build something entirely new and we delivered. Read the full story at the link: https://www.porchlightatl.com/casestudy/selling-adventure-everyday-carry/

05/28/2026

Behind every great product is a brand story worth telling. For EDC, that meant mood boards, store walks, 3D renderings, custom illustrations and 350 deliverables. And a tagline we're really proud of: "Life's an Adventure. Be Ready."™ More tomorrow!

05/28/2026

Something fun is coming this week. We're pulling back the curtain on a project we're proud of, EDC by 1791 Gunleather. A brand built from the ground up for home improvement retail. Stay tuned!

05/26/2026

Lowe's Q1 is in. $23.1B in sales, positive comps, and online growth for the fourth quarter running. We broke down what it means for brands.
https://www.porchlightatl.com/lowes-q1-2026-earnings-recap/

05/21/2026

Home Depot Q1 is in. $41.8B in sales, positive comps, and online growth for the fourth quarter running. We broke down what it means for brands. Read it here: https://www.porchlightatl.com/the-home-depot-q1-fiscal-2026-earnings-solid-sales-growth-steady-comps-and-a-confident-outlook/

05/21/2026

Really proud of how this one turned out. We had a great time bringing the Power Smart Fuel brand to life through packaging that was bold, clear, and built to convert at retail. Big red energy, clean layout, and all the right details front and center.

05/20/2026

Part 3 of 3. That's a wrap on VOLT and AMP.
Two brands, two audiences, one agency. The work held up across every channel, every format, every ex*****on.
Read the full case study here: https://www.porchlightatl.com/casestudy/volt-amp-case-study/

05/19/2026

Part 2 of 3 on our work with VOLT and AMP.
318+ assets. Four campaign concepts for VOLT, twelve for AMP, twenty-four deliverables per campaign. New photography directed for both brands.
VOLT: Life Just Got Brighter. Outshine the Joneses. Step Up Your Safety.
AMP: The AMP Edge. AMP Serves the American Pro. Turn On the AMP Advantage.
Back tomorrow with the final post.

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3330 Cumberland Boulevard SE Suite 1025
Atlanta, GA
30339

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm