Decooda

Decooda has joined , the leading change and transformation consultancy. This partnership will enable richer data-driven and evidence-based decisions that bring people to the center of any transformation. Read all about it here:

North Highland Acquires Decooda to Accelerate Data-Driven Insights | North Highland We bring smart strategies and hands-on ex*****on to industries facing tough business challenges. Our unique blend of experienced know-how and original thinking delivers great results.

The way that individuals feel about, think about, and interpret the world around them can have profound effects on decision making and behavior.

http://decooda.com/portfolio/consumer-behavior-the-affect-cognition-link/

Consumer Behavior: The Affect-Cognition Link Unlike any other analytics platform, Decooda’s proprietary big-data platform is capable of delivering actionable insights in real time regarding consumers’ affective and cognitive experiences. By understanding these two types of experiences, users of our platform are able to gain a 360 view... D...

Word of the day: Verboten
Despite its spelling, the adjective verboten is not at all related to the word verb. Instead, verboten comes from the German word farboten, the past participle of the verb farbioten, meaning "to forbid."

Verboten is used to describe things that are forbidden according to a law or a highly regarded authority. There's also the rarely used noun verboten, meaning "something forbidden by authority," as in "well-established verbotens."

Understanding how your customers feel, and why, is essential for creating deep and satisfying brand experiences.

Reducing Churn in the B2B Technology Industry Understanding how your customers feel, and why, is essential for creating deep and satisfying brand experiences. Download

Just because your customers talk about something a lot does not necessarily mean that those topics are important, or that they will influence customer behavior.
You must be able to distinguish between topics your customers TALK about and topics your customers CARE about.

Cultivating a customer-centric culture with Decooda Impact Analysis Cultivating a customer-centric culture with Decooda Impact Analysis One of the biggest challenges companies face is getting their teams to embrace a culture of customer advocacy. The Decooda Impact Analysis reveals the granular emotions and cognitive insights of the customer experience that get ever...

The company of the future is thoughtful and looks outside its office walls to do good in the world and create real change.
http://bit.ly/31IGbD1

The Company Of The Future Has A Soul The company of the future has a soul—it has a purpose and contributes to the well-being of its customers, employees and community.Instead of focusing solely on the balance sheet, we need capitalism with a conscious.

Achieving a CX obsessed culture is not the same thing as implementing a CX program.

CX Transformation a Culture-Obsessed Quantum Change | CX Pilots Leaders of professional services firms who are tasked with implementing CX programs are often looking for the best way to join the CX movement.

Our clients have learned that strategy drives structure. If CX is a top priority, the organization should be structured around it.

Why Traditional CX Programs Earn Low Scores from Their Clients Three Root Causes and Their Solutions. At Decooda, we believe that underperforming CX programs have three distinct root causes: 1) Lack of Strategic and Structural Alignment 2) Misunderstanding the True Voice of Customers and Employees 3) Little connection between the Employee Experience and Custome...

Word of the day: Sagacious

Under performing CX programs have three distinct root causes.

Why Traditional CX Programs Earn Low Scores from their Clients Under performing CX programs have three distinct root causes. Decooda provides the solution. Download

Instead of asking your customers to play 20 questions, and either annoying them or wearing them out, we ask an Imaginative Question that gets to the heart of what customers are really feeling, and why.
Kirsten Zapiec

NPS: A Ton of Simplicity and an Ounce of Usability Too Broad to be Actionable. We’ve seen this situation all too often: The C-Suite lives and dies by the NPS score. That easy-to-understand, but greatly oversimplified metric continually makes its way into the highest-level company presentations, including earnings reports. And every time the latest...

Preference-driven questions may reveal more about a person than simply the question they are asking.

What we Ask (and What it Means) What we Ask (and What it Means) Simon Sinek taught us all the value of entering into a challenge by answering the “Why” question in his brilliant Ted Talk: “Start with Why.” But not everybody instinctively starts with why. Different personalities prefer different questions. Ideators start wi...