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In the metaverse, features and functionalities we’ve become accustomed to – "liking," "sharing," and the “for you” page – are no longer confined to social applications. And just as social media is one of the foundations the metaverse will be built on, the metaverse, in return, will impact the way we think about and use social media.

The Future Of Social Media In The Metaverse The metaverse is here – and social media will never be the same again! Let’s look at some of the ways that immersive, persistent digital worlds will impact the way we connect, like, and share.

Read on to learn more about what OTT and smart TV advertising are, how and when they work, and what the future holds for these fast-growing3 digital advertising media.

OTT and Smart TV Advertising And so we enter the world of OTT and smart TV advertising. Read on to learn more about what smart TV advertising is, how and when it works, and what the future holds for this fast-growing digital advertising medium.

Large Ad Agency Networks Have Resisted the Economic Downturn—So Far. Companies like WPP and Publicis look to retain market share, but their growth streaks might not last:

Large Ad Agency Networks Have Resisted the Economic Downturn—So Far Top global advertising agency networks have so far defied widespread declines in ad spending that have hurt digital platforms, publishers and broadcasters, but their outlooks for the years to come remain uncertain.

One of the hardest things to do no matter where you are in your business plan is to get the attention you deserve. Your media plan is going to be the backbone of your campaign that gets your brand in front of the ideal audience and turns that audience into customers. This article covers everything you need to know about modern media planning.

Everything You Need to Know About Modern Media Planning Media planning is, by definition, the process of strategizing and purchasing media ad placements and deciding what the best combination of media is that will help you achieve your marketing goals.

Netflix Says ‘No’ to Advertising in Kids Programs, New Movies

Netflix Says ‘No’ to Advertising in Kids Programs, New Movies The streaming service could still generate billions of dollars in advertising sales

This article will investigate the benefits of both radio and digital advertising, and demonstrate the potential of combining the two media for maximum effectiveness.

Radio and Digital Advertising: Is it the Perfect Duo? Considering the benefits of both radio advertising and digital advertising, it is no wonder that a new digital-radio advertising trend has surfaced, which accounted for $1.32 billion in local digital-radio advertising revenue in 2021.

TikTok announced that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. Read more about TikTok's new ad solutions with smarter targeting and amplified product discovery here:

TikTok launches new ad solutions with smarter targeting and amplified product discovery – TechCrunch TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The company is currently testing three formats of Shopping Ads, including Video Shopping Ads, Catalog Listing Ads and LIVE Shopping A…

Planning OOH Campaigns for Food and Beverage Brands - Read on to learn more about the benefits of OOH advertising and how to best plan a food brand campaign that embraces current industry trends.

Planning OOH Campaigns for Food and Beverage Brands As it is with any marketing strategy, including OOH, businesses should first seek to understand the current trends in their specific industry.

Apple is planning to expand its advertising business significantly by placing more ads directly on users' devices. Learn more about how Apple pushed its ad-vantage here:

How Apple pushed its ad-vantage The tech giant is ramping up an ad business just as its iPhone privacy policy is limiting rivals.

The New Magic Word for Branding Is Collaborations. Watch this video where Bloomberg Opinion's Ben Schott covers why they don't just add to consumer choice and the bottom line but are also fun!

The New Magic Word for Branding Is Collaborations Brand collabs are not going anywhere. Bloomberg Opinion's Ben Schott says they don't just add to consumer choice and the bottom line — they're also fun (Source: Bloomberg)