Hustle Less

Your website is a business tool, not a pretty design.

As a small business owner, you need to be first committed to finding the best tools for your business. It has implications for how much time and effort you currently put into running your business and for your future growth.

Your Website is a Business Tool When you are choosing a platform for your website, you need to think about the right tool for where your business is today and where you want it to be 12-months from now.

Defining your niche is important but it's a place that people can get easily stuck. It's important to be able to pivot as you're building a business.

Sometimes You Gotta Pivot To stand out, you need to clearly understand your target market (niche) but this is where a lot of people get stuck. It’s time to take a lesson from the tech world and learn to pivot instead of waiting for certainty.

Even if you're bootstrapping your new business on a shoestring budget you have to create a professional online presence. The good news is that it's easier than ever to stand out. I share a few tips on my blog today:

How to Help Your Business Stand out on a Bootstrapper's Budget Most coaches and entrepreneurs are starting small businesses on a Bootstrapper’s Budget and it can feel overwhelming. The good news is you can create a professional website that stands out with these 5 hacks.

I've used Wordpress for years but have recently switched to Squarespace. Here's why I think it's the best choice for small businesses with limited time and budget

Why I Switched from WordPress to Squarespace I was a loyal WordPress user until I found out how easy SquareSpace is for a small business owner to use!

You can create a great looking website without a big budget for photos. Sharing all the tips today!

Rocking Your Website Images Without a Big Budget Tips to help you create a great looking website on a small budget

I learned so much at the Simply SaaS Forum yesterday. Putting a few thoughts into a new blog today. I think the title says it all

Customer Service is Dead. It’s Time to Focus on Customer Success I recently went through a nightmare cycle of customer support as I tried to redirect a web domain from one platform to another. It was a long and complicated process The short version is that domain hosting companies often resell the domains to new companies but the backend often doesn’t get updat...

Is your website working for you? Check out these 10 things that you might be able to do better.

10 Things I Hate About Your Website I know the title of this article is a little off-putting so let me start by saying that I don’t hate you…I just think you deserve better than your website. I actually pulled the title from a movie I was obsessed with in the late 90’s starring Heath Ledger and Julia Styles (remember when Julia ...

Amazon.com just announced a partnership with the IRONMAN World Championship and I can imagine that many local bike shops were losing their minds. Really this is a great opportunity to focus on the unique brand that local small business (bike shops, running stores, gyms, coffee shops, etc) can create!

How the Local Small Business Can Beat Retail Giants by Creating a Third Place In a video featuring Mike Reilly, the voice of Ironman, Amazon announced it’s new partnership with Ironman Triathlon. Many athletes are already using Amazon for their triathlon needs. With limited time in their schedule between work, training, and other obligations, it’s easier to order things a...

As a brand, you are a storyteller. When you don't take time to get to know your potential customer, you will likely create a message that at best they ignore and at worst, alienates them.

One Social Media Post that Tells the Wrong Story Can Alienate Your Brand On your website. In your email communication. Through your interactions with people. Even in the way you dress, stand, and talk.

For the past few days, I've been following the Facebook threads on Ashley Horner Athlete's 50 Ironman Distance 'Events' in 50 Days pursuit. I don't have much to stay about her motives or whether or not she was prepared to pursue this task. You can find the Facebook posts for that. What I do have some thoughts on are how she completely missed the mark on her messaging and how a little clarity could have made a huge difference.

Your Epic Quest Can Turn into a PR Nightmare without a Clear Message What goes wrong when you embark on an epic quest to raise funds for a noble cause, get so much attention that you gain over 100,000 Instagram followers in just 10-days but hardly raise any money? You’re likely to realize that you created a message that confused your audience and created a PR night...

Most small businesses never create a marketing plan. Find out how you can stand out

Does Marketing Feel Overwhelming? You Need a Plan! For the past 4-years, I’ve had the opportunity to be a part of the coaching team for the Warner Media FitNation (formerly TimeWarner FitNation) triathlon team. The team is made up of employees from CNN, Turner, Cartoon Network, and more.