Shift ATL

📱 The new MARTA app is live.

Planning your trip, tracking arrivals, and managing your transit commute just got easier. The updated MARTA app brings together trip planning, real-time transit information, service alerts, and fare tools to help you travel with more confidence.

As major transit improvements continue rolling out across the MARTA system, now is a great time to make sure you have the latest tools at your fingertips.

Whether you're a daily rider or just exploring alternatives to driving alone, the new MARTA app can help make your commute smoother.

Download the new app and see what's new.

Looking for your best way to get to work?

For many South Metro commuters, starting with MARTA or carpooling are great choices.
Both can help you save money, reduce stress, and avoid some of South Metro busiest traffic days.

Not sure which option works best for your schedule or work location?

Shift can help. Our team provides personalized commute planning to help you find the route, transit connection, carpool match, or combination of options that fits your needs.

Connect with Shift and get your custom route plan today.

The highly anticipated semi-final of FIFA World Cup 2026™ Atlanta is here, and excitement across Atlanta has reached its peak. Expect the longest travel times of the World Cup so far, heavier traffic, increased congestion around the airport and downtown, and higher demand for Uber and Lyft.

The game starts at 3:00pm with the final fan festival celebrations taking place through the weekend on July 19th.

If you're commuting to or from work, plan ahead. Consider taking MARTA, leaving earlier or later than usual, carpooling with coworkers, or having a backup route ready. A little planning can help you avoid game-day delays and keep your commute on track.

How big has FIFA World Cup 2026™ been? Bigger than some of the region's largest events!

For perspective:
• Copa América Opening Match: 70,564 fans
• College Football Playoff National Championship: 77,660 fans
• Dragon Con: 75,000 attendees across 4 days

With FIFA Atlanta there's been:
🎉 18 FIFA Fan Festival™ days
👥 65,000+ spectators per match

Between the matches, fan events, visitors, media, and workforce activity across the region, the World Cup has been a weeks-long transportation challenge that Atlanta has successfully navigated.

⚽ It's match day in Atlanta.

Expect heavier traffic, longer travel times, and increased demand for Uber and Lyft throughout the match.

For your commute today:
🚆 Check MARTA before you leave.
🚗 Carpool if you can.
⏰ Allow extra travel time.
📍 Have a backup route ready.

A little planning can go a long way toward a smoother commute.

™

World Cup matches are in full swing here Atlanta.

Remember we'll be experiencing longer travel times, heavier highway traffic and congestion, and higher Uber and Lyft demand during today's game.

So be sure to leave earlier, check MARTA options, carpool where possible, and give yourself extra time to travel.

Getting to work isn't always as simple as getting in the car.

Our recent workforce survey found that:
🚘 39% of South Metro workers regularly use Uber or Lyft to get to work
and
🚫 10% of the 39% don't have access to a personal vehicle

These numbers mean many workers still face first- and last-mile transportation barriers that make commuting more expensive, less predictable, and harder to manage.

Building a stronger South Metro starts with building better ways to get to work.

Watch our FIFA World Cup 2026™ replay: https://youtu.be/b5plbGcxLuQ?si=tPPoUVgh-8_TCUj- to understand the challenges the World Cup brought to Atlanta including heavier traffic, higher rideshare demand, parking challenges, and less predictable commute times.

You'll learn when traffic may be heaviest, and how MARTA, carpooling, adjusted travel times, and custom commute support can help you plan ahead.

Your commute matters. Watch the replay now.

⚽ Heading to work during FIFA World Cup 2026™?

Game days bring some of the busiest travel conditions Atlanta has seen in years. Traffic around the stadium moves more than 75% slower than normal, with congestion beginning up to 3 hours before kickoff.

Before you go:
🚆 Consider MARTA—trains will run every 5 minutes on match days through 10:30 PM
⏰ Leave earlier than usual if you're driving
📱 Expect longer rideshare trips and pickup locations farther from major venues
🗺️ Have a backup commute plan ready

The best way to avoid game-day stress is to plan ahead. A few small adjustments could save you a lot of time on game day.

The first week of World Cup matches in Atlanta is here.

Today is game day, and Match 2 follows on June 18. South Metro and airport-area employees should be ready for longer travel times, heavier highway traffic, increased airport-area congestion, and higher Uber and Lyft demand.

Your commute plan should include: Leaving earlier, checking MARTA options, carpool where possible, and giving yourself extra time before your shift.

Plan ahead with Shift and stay ready for match-day travel impacts. Let the games begin!