KEYLAY Design

Design Trends Don't Move In Straight Lines - KEYLAY Design One corner of the design world is chasing translucent interfaces, fluid animations, and polished effects that barely resemble the software we grew up

Is Soda The New Ci******es?

Is Soda The New Ci******es? - KEYLAY Design Coca-Cola’s new typeface has sparked comparisons to Marlboro ci******es across the internet, and it’s probably not because anyone was trying to make that

Finding Magic In Familiar Places

Finding Magic In Familiar Places - KEYLAY Design It’s easy to assume the most imaginative creative work comes from faraway places, but Atlanta’s own Pablo Rochat just turned the city’s suburbs into the

The Internet Is Already History

The Internet Is Already History - KEYLAY Design The Museum of the Human Web is exactly what it sounds like: a collection of the people, products, and moments that shaped the internet as we knew it

When Breaking all The Brand Rules Pays Off

When Breaking all The Brand Rules Pays Off - KEYLAY Design Most brands spend years protecting their logo, so voluntarily replacing it with a competitor’s sounds like marketing su***de. But that’s exactly what

Tinder Swipes Right On A New Look

Tinder Swipes Right On A New Look - KEYLAY Design Tinder just unveiled its first major rebrand in almost ten years, and instead of trying to become something completely different, it simply feels like a

The Good, The Bad, And The Weird World Cup Mascots

The Good, The Bad, And The Weird World Cup Mascots - KEYLAY Design With the World Cup in full swing, it’s a fun time to look back at some of the tournament’s most memorable mascots. Some have become icons. Some are…

Good Branding Ages Well

Good Branding Ages Well - KEYLAY Design Swiss bag company Freitag has been making bags from recycled truck tarps for years, but that’s almost beside the point. What really stands out is how

Buying Without Buying

Buying Without Buying - KEYLAY Design Here’s a weird but fascinating new development in "online shopping": there's a number of websites and apps popping up that let people browse, add items to

Etsy's Anti-Prime Day Campaign

Etsy's Anti-Prime Day Campaign - KEYLAY Design Every once in a while, a brand finds a way to make a point without feeling preachy. Etsy’s new “Shop Other Jeffs” campaign does exactly that. The campaign