KEYLAY Design

What Happened to Weird Websites?

What Happened to Weird Websites? - KEYLAY Design The modern web has gotten very good at templates. Pick a layout, drop in a headline, add an image...wash, rinse, and repeat. Onlien sci-fi and fantasy

Shopping Bag...or Icon?

Shopping Bag...or Icon? - KEYLAY Design Most brands would probably love for people to recognize their packaging from across a parking lot. IKEA managed it with a 99-cent blue bag. The Frakta

Finding a Brand in the Layers

Finding a Brand in the Layers - KEYLAY Design When you’re branding a bakery, inspiration could come from just about anywhere. Toledo found theirs inside the pastry itself. The Montreal bakery’s new

Originality is Overrated

Originality is Overrated - KEYLAY Design There’s a lot of pressure in creative work to come up with something completely original. A logo nobody has seen before. An idea nobody has thought of. A

Maybe Everything Has Gotten TOO Polished

Maybe Everything Has Gotten TOO Polished - KEYLAY Design For a while, the bars and restaurants in São Paulo (like most places) were following a familiar design formula: clean type, geometric shapes, minimal and

When Your Logo Doesn't Even Need Your Name

When Your Logo Doesn't Even Need Your Name - KEYLAY Design Guinness has been using its famous harp logo for more than 160 years, so at this point, it doesn’t exactly need an introduction. Its new “LoVely” campaign

Sometimes, the competition is the wrong inspiration...

Sometimes The Competition Is The Wrong Inspiration - KEYLAY Design When Wise decided to create a physical space, they could have looked at what other banks were doing. Instead, they looked at coffee shops, hospitality,

Apparently, Everything is "Cat"

Apparently, Everything is "Cat" - KEYLAY Design Cat food ads usually give you a cute cat, a bowl of food, and some reason your cat is going to love it. Smalls decided you can figure this one out

Nobody Actually Lives Like An IKEA Catalog

Nobody Actually Lives Like An IKEA Catalog - KEYLAY Design IKEA has spent decades showing us beautifully organized homes, but its latest campaign acknowledges something we all know…there’s probably a pile of junk

One Logo? Try Nine!

One Logo? Try Nine! - KEYLAY Design Most brand guidelines spend a lot of time making sure everyone uses the logo exactly the same way. Phillips Print went in a slightly different