Further AI

The AI conversation has shifted from “What can we deploy?” to “Why is this taking so long to prove ROI?”

The answer isn’t more models—it’s more trust.

Governed ex*****on gives marketing and technology leaders the confidence to move from pilots to production at scale.

How are you currently governing AI decisions, data, and risk so your teams can ship faster without losing control?

🔗https://na2.hubs.ly/H05NPC50

AI value is not built on speed alone. It depends on the quality of the data, the context surrounding each decision, and the trust teams have in the outcome.

As investment grows, those three factors are becoming the difference between experimentation and measurable results.

Which of these is the biggest gap in your AI strategy today: data, context, or trust?

🔗https://na2.hubs.ly/H05M6DC0

AI search is changing fast, and this latest piece from Jason Tabeling breaks down some interesting prompt-level SEO experiments and what they could mean for discoverability in AI-powered search experiences.

A good read for marketers, SEO teams, and anyone thinking about how optimization strategies are evolving beyond traditional search.

🔗https://na2.hubs.ly/H05rbXS0

Thanks to Search Engine Land for the feature.

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AI hype is fading. Ex*****on is taking over.

That was the biggest shift at POSSIBLE 2026.

It’s no longer about what could work
It’s about what’s actually driving results

The teams pulling ahead?
They’re turning disconnected tools into measurable workflows

Less experimentation
More accountability
Real ROI

If your AI strategy still lives in slides… you’re already behind

Read what’s changing → https://na2.hubs.ly/H05hzs70

Velocity for Value: Realizing Rapid ROI in Your Adobe Stack

Everyone left Adobe Summit 2026 talking about Agentic AI, journey orchestration, and next-gen analytics.

But here is the real question
Are these tools actually driving value or just adding complexity?

The teams getting real ROI are doing something different
They are not scaling everything. They are starting small and moving fast.

• One focused MVP tied to a real business problem
• Fast activation of existing data
• Quick iteration based on real results

And the twist? The newest Adobe features like Agentic AI in AJO and Journey Simulation only matter when they help you get to value faster, not later.

The gap is not technology anymore. It is speed of ex*****on.

At Further, we help teams close that gap and turn Adobe investment into measurable impact, fast.

👇 Read the full breakdown from Summit learnings
https://na2.hubs.ly/H05d_W70

AI journeys are not just about prompts and outputs, “LLM nudges” quietly shape every step your customer takes. Our teammate Jason Tableing breaks down how these subtle design choices can guide behavior, improve experiences, and protect trust. If you’re leading marketing or analytics in retail, how are you thinking about responsible AI-driven journeys today?
🔗https://na2.hubs.ly/H056_gF0

www.msn.com

Drowning in siloed data and campaigns that refuse to talk to each other?

Learn how IBM is simplifying enterprise marketing and driving growth with a full-stack strategy.

The Full-Stack B2B Revolution: Orchestrating Growth with AEP, CJA, AJO, and Marketo will show you how to unify your marketing ecosystem and personalize at scale.

📅 April 8, 2026 | 1 PM ET | Virtual

Hear from:
Hailey Meekins – Further
Christina Garrett – Adobe
Branavan Ganesan – IBM

✔ Connect your data
✔ Personalize the B2B journey
✔ Prove marketing’s impact on revenue

Save your spot today. https://na2.hubs.ly/H04mRS00

AI is changing search—fast. Our own Jason Tabeling broke down 13 months of data on LLM-driven traffic, growth, and conversions for Search Engine Land, with clear takeaways for marketers who want to stay ahead. 📈

How are you measuring AI’s impact on your organic performance today?

Read more: https://na2.hubs.ly/H04dGns0

We’re 1 week out from Google NewFronts — and AI is about to be embedded deeper into the marketing stack than ever before.

Google will be announcing how Gemini will power new capabilities across the Google Marketing Platform at the 2026 New Fronts on March 23. To help advertisers gain an edge in an industry that never stops evolving — bringing AI-driven insights, automation, conversational analysis, and campaign optimization directly into marketers’ daily workflows.

But here’s the reality:

AI is only as powerful as the foundation it sits on.

-If your marketing platforms, licenses, and data aren’t structured the right way, unlocking the full value of Gemini within the GMP becomes much harder.
-If you have significant technical debt in your GMP stack due to acquisitions, team changes, data silos, etc… it will be hard to act on the advantages brought to bear by Gemini inside of GMP products

At Further, we’re helping organizations prepare their marketing stacks for the next generation of AI.

If you’re thinking about how platform ownership impacts AI readiness, this is worth a read: https://na2.hubs.ly/H04kpS20

The companies that own their platforms, control their data, and architect their stack intentionally will be the ones that fully capitalize on what’s coming next.

AI is rewriting the rules of marketing—but most teams are still stuck at “testing tools.” This guide breaks down how to build a real marketing AI strategy that drives revenue, not just experimentation. Ready to turn AI into a competitive edge? Dive in now and share: where are you on your AI journey today?

👉 https://na2.hubs.ly/H04dDv50