Ethic Agency

What. an. honor.

We are humbled to announce we've been named winner of "Best Marketing Agency" from the 2022 Best of Small Business Awards.

Thank you to our incredible clients for trusting us with your digital efforts. We can't wait to continue delivering results for you in 2023 and beyond!

Read all about the award 👉 http://bit.ly/3Wva3xz

👂Have you heard the hot gossip? Meta Business Suite has a new tool.

It’s called post testing and it can help you figure out what your audience really wants!

Think of it like A/B testing… but for your social posts. And it’s pretty freakin’ cool.

Get the full run down here 👉 https://bit.ly/38ZHqoV

Suck at telling stories? It’s hard work… but it sells.

📖 A great story has:

🔹 A hero (hint… it’s your customer, NOT YOU)
🔹 A goal the hero is trying to achieve
🔹 An obstacle (think a villain- your competitors)
🔹 A mentor figure guiding the hero on their journey
🔹 A moral of the story

Want some inspiration on telling your brand story? Check this out 👉 https://bit.ly/3kDxYtP

📊 Nearly 90% of consumers make the effort to read reviews before buying products.
No doubt, reviews are important. But how the hell do you get customers to leave them?

Here are some tips on how get more reviews for your business:

🔹Get on review sites like Yelp, Google, Facebook, Trustpilot etc.
🔹Automate review requests via email or SMS
🔹Give customers a reason to leave a review- think incentives
🔹Showcase and promote your best reviews

For more info read the full article here 👉 https://bit.ly/3rXggpi

🛑STOP being that awkward B2B company on Instagram. This is why your B2B brand isn’t resonating

You’re not:

🔹Clearly defining your brand in your Instagram bio

🔹Encouraging or utilizing user-generated content to involve your audience

🔹Using Instagram Stories to stand out, increase exposure, and gain feedback from users

🔹Being consistently active

For some additional tips from brands that do it right, read here 👉 https://bit.ly/39sfnic

Have you heard? 👀

Google is ditching Universal Analytics and permanently moving to G4.

What does this mean for your business?

Measurements will move from a session-based data model to a flexible events-based data model.
Reporting will go from limited cross-device and cross platform reporting to full cross-device and cross platform reporting.

Automation will go from very limited capabilities to machine based learning to improve and simplify insight discovery.

The sunset will be complete by 2023– so while you still have time, it’s better to be ahead than behind!

Read more about the sunset of UA here 👉 https://bit.ly/3k2opEt

And neither are our desks. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We spend 60+ hours a week here. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We draw up our game plans here. Strategize here. And make our best ideas become a reality here.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We get stressed here. Cry here. Roll our eyes here. We eat most of our meals here. And we sometimes even sleep here. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The messy desk of an entrepreneur is a pure representation of chaos we are experiencing emotionally as we try to pursue what we believe in.

We truly don't deserve the unconditional love of dogs.

Swipe to meet Hugo, the Ethic dogo.

Don't forget to share your pup with the world today in honor of

We're working on something new 👀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ethic is getting an upgrade... ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stay tuned for the release of our new branding in the next few weeks!

📸 New Branding & Website Project!

Reed Glickson is an incredible Atlanta-based photographer, videographer, camera crew member, screen writer and aspiring director.

To say he is wildly talented would be such an understatement.

Through out his career, he has had to opportunity to photograph and film people like Shaquille O'Neal, Lil Baby, Caleb McGlaughlen, Vanessa Morgan, Victor Oladipo, and Kyle Kuzma.

He's also worked with production teams on projects for Paramount, Netflix, Finish line and Adidas and worked on the sets of music videos for T.I, Lil Yachty and Future.

Reed's been a close friend of our founder for years and we're so happy to watch him grow and support him as he takes massive steps in his career.

We're honored that he asked us to develop his website and branding for him.

Check out his new site and be sure to follow his work and journey 👉 https://www.reedglicksonproductions.com/

So you're a B2B business who wants to generate more leads?

The answer lies in one thing and one thing only: content creation.

I'm not talking about blogs either... I'm taking about gated content that's so good people will give you their email for it.

This requires a couple of things:
1️⃣ Expertise- you can't fake adding value. If your content isn't actively solving a problem or answering a question your audience is asking, they won't download it.
2️⃣ A designer- it needs to look professional and on brand, this is a big part of your credibility
3️⃣ A copywriter- you need a landing page with copy that converts. It needs to be so good people can't help but download it.
4️⃣ An ex*****on plan- Your content won't get found by merely publishing. You need an organic, paid and email marketing plan to get it out there to your audience

If you've got the expertise, we can help with the rest. Let's talk. Hit us up 👉 https://www.ethicagency.com/contact

When did I want to be an entrepreneur? It's a question I get asked all the time.

And it all started in a nail salon. At the time, I was a marketing director working my butt off with the hopes of becoming the CMO of the company I worked for.

I was waiting next to a young woman and we got to chatting. In the conversation, she told me that she owned a marketing agency. Excited to hear more, I asked what kind of services she offended.

Y'all. This girl straight-faced said, "I buy followers for small companies." I laughed out loud... waiting for her to tell me it was a joke. But it wasn't.

This girl actually buys people followers on Instagram and calls herself a marketer. And people pay for it! Enough so that she can get her nails done twice a month.

At that moment, I felt an obligation to help small and medium-sized businesses avoid buying what we like to call 'trash marketing,' or marketing that will never yield an ROI for you or your business.

It was that day Ethic was born... even though I didn't know it yet. Every entrepreneur has a story... and I'm thankful for that girl who buys people followers. She lit a fire under my ass and here we are today!