Morning Person Studio

Did I make a traditional sign to joke-show the growth of my nagging 6 month-old child? Is that child my business Morning Person Studio?

Yes and yes.

Celebrating the ups, downs, and sleepless nights and all the rewarding parts in between.

I really felt this post on thought leadership content in my stomach. We've all been there in the meeting. Creating content for your brand is more than a one off post. It means:

🧱 Building trust with consistent and valuable posts
💛 Shares what you or your company's core values are and how you embrace it in business
🧠 Adds to the current conversation going on in your industry

Read more about creating thought leadership content from Workweek here:

Thought leadership isn’t a content type. It’s a content goal. - It must happen at every organization.  Someone, somewhere, says the words, “thought leadership,” and looks in your direction.  As the content lead, the implication is that you––or if you’re lucky, your team––will create a “thought leadership” piece of content on whatever the topi...

Not a lot of people understand a few key things about organic social strategy:

🌱 You gotta be patient because growth happens over time
🤧 Virality isn't the only signal of "good" content
☀️ Nurturing that audience is creating solid content that speaks to their needs

Value check! How are you offering value in your social?

"Part of what makes great campaigns great is that they take risks and defy convention."

I've worked within so many startup marketing departments lead by a CEO or COO, taking over in the absence of a proper CMO (it's pretty common unfortunately). And I've seen this form of leadership heavily rely on metric-driven decision making and missing the value in experimentation, aka "creative hesitancy”.

🗝 Key takeaways from this post:

· Data is your copilot for content, not your master (shout it from the rooftops!)
· Be thoughtful in your benchmarks and what you decide to test
· Use metrics when you know what your goal is and why that metric is important

How will you bring these ideas to your social media strategy and some "risky" campaigns?

Thank you for this thoughtful hot-take:

Data Shouldn’t Drive Your Marketing (It Should Be a Copilot) Is measurement the best driver for your marketing? Find out why putting data first might be holding you back.