The Red Zone
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UGA bookstore, just without the books�
06/25/2026
🚨 BIG REFRESH SALE 🚨
Coming Soon! Get ready!
New season, new gear! 🏈❤️🖤 It’s time to clear the racks and make room for what’s next. Score incredible deals on your favorite Georgia Bulldogs merch while supplies last!
Whether you’re gearing up for game day or repping the Dawgs year-round, now’s the perfect time to stock up and save.
🏷️Online Sale will be launching July 3rd!
📍Stop by the store and find your next favorite Bulldog look.
06/20/2026
Our new golf collection arrived just in time to celebrate our Georgia Dad’s!! There’s still one more day to come in and get the best Georgia gift or bring dad in to pick out his own gem 💎
Go Dawgs and Happy Father’s Day!!!
06/06/2026
Stop by and grab your favorite Georgia Baseball gear before it’s gone! The Red Zone is stocked and ready for postseason Baseball!
05/14/2026
Get ready for summer in Athens with the freshest Cutter & Buck UGA gear! ☀️ From our new ladies polo to our new men’s classic staples, start your football season wardrobe early.
05/09/2026
Forever a Dawg, forever a Red Zone team member!
Searching for grad gifts? 👀
Let us help you! Stop by the Red Zone to find the perfect addition to any grad present!! 🎓🐶 From diploma frames to UGA mugs- we’ve got you covered! 🎁❤️🖤
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04/09/2026
Congrats to our Easter backer raffle winner!!!🐣😁
Thank you to everyone who participated! ❤️🖤
Still need Easter basket ideas? Let us help! 🧺
Andddd stop by to still have a chance at winning one of these baskets for yourself from our Easter giveaway!💐🐰
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04/02/2026
Hoppy Easter!🐰😂 We will be closed on Easter Sunday- but stop by before then to enter a raffle for your chance to win an Easter basket full of Red Zone goodies!🐣❤️🖤
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No one decorates like a Bulldog fan!❤️🖤
Come shop our home collection at the Red Zone - there’s something for everyone!🏡
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Address
186 E Clayton Street
Athens, GA
30601
Opening Hours
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 6pm |
| Saturday | 10am - 6pm |
| Sunday | 12pm - 5pm |