True Exec

Our Interview w/ Former CEO & Founder on Managing a Team https://trueexec.com/post/78

Managing a Team Bill, how do you manage a team effectively? By effectively, we mean encouraging productive contribution to the enterprise-wide goals that you have set, but in a way that is still sensitive to the individuality of each contributor? Watch this video to see what he has to say. Key Takeaways: Don't over...

Our interview with Former Network Solutions CEO on Business Strategy https://trueexec.com/post/77

Business Strategy Gabe, your companies have been well-known for meeting highly specific market needs: coming up with new solutions to problems, not imitating others. Can you let us know how you go about identifying product opportunities and deciding in which products you are going to invest? Watch this video to see w...

Our Interview w/ Founder on Start-Up Pitfalls https://trueexec.com/post/76

Start-Up Pitfalls Shy, what do you think are the likely temptations for a technology CEO that he or she should avoid? Watch this video to see what he has to say. Key Takeaway: Stay focused on the vision

Our interview w/ former Chairman on Effective Management https://trueexec.com/post/74

Effective Management Frank, how do you manage a team effectively? By effectively, we mean encouraging productive contribution to the enterprise-wide goals that you have set, but in a way that is still sensitive to the individuality of each contributor? How often do you review people? How do you set goals? Watch this vid...

Our Interview w/ Founder & Former CEO on Taking on Large Competitors https://trueexec.com/post/73

Large Competitors Tim, weren't your competitors some of the biggest and best funded companies around? What lessons have you learned about taking on the giants? How does a smaller company thrive, as both Fidelis and nPulse did, with that kind of competition? Watch this video to see what he has to say. Key Takeaways: B...

Our Interview w/ Larry King on Being Motivated by Fear https://trueexec.com/post/72

Motivated by Fear Larry, at one of the most critical points in your career, when you were at the top of the broadcast world, you had a heart attack and bypass surgery, but you recovered (quickly it seemed) and were once again on top of the business. What advice do you have for hard-driving, successful executives and…

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View Our Interview w/ GVP & Former CEO on & https://trueexec.com/post/70

Forecasting & Budgeting Rich, what advice do you have for forecasting performance? What principles or tools do you bring to predicting the company's performance quarter-to-quarter, year-to-year, and then, say, in 5 years? As a related matter, what do you think of big, long-term, "stretch" goals? How do you set them so that...

Our Interview w/ Founder of Crowdfunding Clothing Company Chris on Leading by Example https://trueexec.com/post/68

Leading by Example Chris, aside from sales, how do you measure employee and company performance in a creative company? Watch this video to see what he has to say. Key Takeaways: Lead from the front for creative work Set an example for employees

Our Interview w/ SVP Jeff on Evaluating Customer Feedback https://trueexec.com/post/67

Evaluating Customer Feedback Jeff, can you let us know how you go about identifying product opportunities and deciding in which products you are going to invest? Maybe this is also an exercise in what products NOT to pursue. Watch this video to see what he has to say. Key Takeaways: Not all customer feedback is "right" It is mo...

Another True Exec quote!

The traditional mass market approach is no longer effective. Consumers expect you to know what they want, when they want it, and how they want it to be delivered.

80+ Ways to Amp Up Your Small Business Marketing Materials Marketing is absolutely essential for getting the word out about your business. But, with consumers that are constantly bombarded with marketing, how do you mak

Looks like we are quoted again!

“The most important factor in customer-driven marketing is…”

Personalization is key. The traditional mass market approach is no longer effective. Consumers expect you to know what they want, when they want it, and how they want it to be delivered.

http://www.ngdata.com/designing-a-customer-driven-marketing-strategy/

Customer-Driven Marketing: Strategy Tips from 35 Experts Any business looking to be competitive must have an effective marketing strategy. With the goal of long-term success, the most effective strategies place their focus on the customer. After all, it’s the customer who will either keep coming back for more or take their business elsewhere, and it’s the...