Kotes LLC

hello Educators,
we are hosting a FREE webinar on how to boost enrollments by making simple website improvements.
Webinar Date: July 10th
Time: 12-1PM
Category: Open to everyone.
Registration Link: 1ff2165b-c7b1-481a-840f-faa3e77a554f@cf02ca04-f109-43d8-b45d-52f2bc9ebaf5" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/1ff2165b-c7b1-481a-840f-faa3e77a554f@cf02ca04-f109-43d8-b45d-52f2bc9ebaf5


Early Childhood Directors & Owners with Elyse Adlen
Preschool/Childcare Directors & Owners Networking
Preschool Principals/Directors/Owners/Teachers
Daycare Owners

All preschool educators are welcome to join this Group. The group will be focused on Preschool marketing...

Here are few marketing activities specific to Google My Business (GMB) which do not cost you $$.

1. Create Google My Business (GMB) profile for your school.
Add a link to a booking app or to "schedule a tour" form on your website.
Ensure that contact information on GMB profile is current and in sync with the website.

2. Get more reviews easily
In the profile administration options copy the Google review link. You can include the link in your email signatures or messages to request reviews.
Make a QR code from the Google review link this can be put on a standup so that parents can scan and give reviews quickly

3. Worried about Negative reviews on your profile?
Answer the negative reviews, perhaps with a simple explanation of how you fixed the problem they were complaining about and that it may not happen again, be honest mistakes happen in any business.
Don't forget to answer the positive reviews, if not all at least some of them.

4. Post public events and updates.
If you have public updates from your school like "open house" post on GMB profile. You can also create an event for the same.

Lastly, did you check your GMB profile statistics on anytime ? You can compare with last year, like how many people called your business phone or requested directions on Google.

Learn About Kotes Marketing: www.kotes.digital


Early Childhood Directors & Owners with Elyse Adlen

Are you seeing good website traffic on your Preschool website but less conversion to tours? The problem could be not using right CTAs which match the content.

It is Not just enough to put the best content you still need Click to Actions (CTAs) to capture the user response which will be the starting point of a Sale.
https://www.kotes.digital/your-preschool-website-is-fantastic-but-your-enrollment-numbers-are-low/

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Early Childhood Directors & Owners with Elyse Adlen

We are delighted to announce the launch of Sambi Pharma website (https://sambipharma.com). Kotes and Sambi pharma team have been working as one team for the past few months to develop a website portal.
The website was visioned to present the pharma research and development (R&D) services offered of Sambi pharma in a simplistic way, while highlighting the advantages of working with Sambi pharma

Thorough analysis, user input and industry knowledge were the basis for the design,
Sambi pharma website turned out as an impressive design , the website presents the key services, strengths, and values of the organization in a simple way.

We want to thank the founders, Sambi pharma marketing team, and the SMEs for collaborating with us and sharing their valuable input in this effort.
Kotes LLC Entrepreneurs & Small Business Owners

Wishing a heartfelt and joyous Mother's Day to all the amazing mothers and mother figures out there!

In 2024 you should invest in Bing Ads for your business because studies show that Bing has much lower competition than Google and significantly higher return on investment (ROI).

Over the years Google has made a mega business of 144 billion dollars from their ads while Bing has only earned 8.5 million, while these numbers might make you think that Bing is insignificant but there is a positive side to it.

This shows that Bing offers significantly less competition compared to Google, decreasing the Cost Per Click (CPC) by more than 34% than what you would normally pay to Google. All of this doesn’t necessarily mean quit advertising on Google and switch to Bing, but we recommend to start considering advertising on Bing since it is cost efficient and will get you new customers.

Send a message to learn more

We are excited and happy to announce the Go-live of Norbeck Montessori new website. The new website is a big lift in the user experience and information accessibility for parent visitors.

The website also facilitates School Tour requests and Asking questions in a much simpler way.

The website project involved custom designing, media development and multiple integrations.

Kotes LLC onsite and offshore team worked meticulously to complete this project on time.

I want to personally thank Melissa and Martina at Norbeck Montessorifor working with us at every step of this project.
Website link: www.norbeck.com

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To learn more and for free consultation visit our website. https://www.kotes.digital/schedule-a-call/

Attention preschool educators! 🌞 Summer camp registrations have started.
1. Does your website allow summer camp registration and payment ?
2. Is the registration process user-friendly?
3. Have you highlighted the engaging activities planned?
4. Are there clear instructions for parents?
5. Have you showcased positive testimonials?
6. Is your website mobile-friendly?
Prepare for a successful summer camp enrollment!

Read more: https://www.kotes.digital/nurturing-tomorrow-preschool-tour-success-tips/

https://www.kotes.digital/nurturing-tomorrow-preschool-tour-success-tips/

Read More: https://www.kotes.digital/nurturing-tomorrow-preschool-tour-success-tips/


Early Childhood Directors & Owners with Elyse Adlen

🌟 Giving thanks for the trust you bestow,
Digital journeys together, watch them grow.
In this season of gratitude, we want to say,
Happy Thanksgiving from KOTES today! 🍂

Best practices for maintaining Google My Business Profile (GMB) profile.

www.linkedin.com

It was very exciting moment to meet Pavan Prathapagiri the offshore lead for Reston Montessori School, during our recent trip to India.
Reston Montessori School

Happy 4th of July! May you have a fun and cheerful celebration with your loved ones today.

6 Essential Ways to Increase your Preschool Enrollments preschool enrollments can be increased, if you follow these 6 essential ways of digital marketing PPC Ads optimally

3rd day at

Visit us today to know how marketing can grow your Montessori school much faster…

Booth no: 605

We are exhibiting at . Pls come to booth 605 if you like to talk to us.

Thoughts?

6 Essential ways for increasing your preschool enrollment.

Here are the 6 winning techniques that can put your preschool digital marketing to success by increasing your school enrollment manyfold.

Implementing successful digital marketing for your preschool is achievable and affordable. Many years of research in the field of digital marketing suggest that every preschool should work diligently on these 6 essential ways to get desired results.

A quick view of each of the 6 essential ways of increasing your preschool enrollment are:

1. Google My Business (GMB) and other listing sites:
In 2023, if your preschool is not registered with Google My Business, it means prospective parents are NOT finding you on the internet easily.

2. Pay-Per-Click Ads:
Even if you have configured SEO properly, it is going to take a while before your pages are displayed on the first page of any search engine. We advise that paid PPC Ads can be used for quick and sure results. because, paid ads are displayed on top of the first search page. Please note that the searching parents won’t go past the first 3-4 results of the listing and PPC Ads are your best shot to get noticed.

3. Preschool Website:
Your school website is your most important asset to generate leads on the Internet. We have observed over the years that more leads are being originated from the internet than the traditional methods. That is why more schools are using these modern methods to meet their marketing goals.

4. Social Media Marketing:
Social media is a highly effective tool to communicate with present and prospective customers. You can use social media to inform about your events, weekly updates and share stories of your school which are interesting and stir engagement.

5. School Tour Experience:
School tour is the best opportunity to win the confidence of parents. Often, they want to know the place where their child would be spending most part of the day. Parents look for a few key factors when they go on school tours before they take a decision.

6. Re-marketing Engagement:
Re-marketing is a powerful tool that can be used to reach potential customers who have already engaged with your preschool in one form or another online. It can be used to send targeted ads to people who have visited your website, viewed your content, or interacted with your social media profiles.

If all the 6 essential ways of digital marketing are implemented carefully, your school website and all your digital assets on various social media platforms create an incredibly positive impression in the minds of your targeted customers. This will surely increase your preschool enrollments. Click below for more information.

6 Essential Ways to Increase your Preschool Enrollments preschool enrollments can be increased, if you follow these 6 essential ways of digital marketing PPC Ads optimally

Do preschools need to use digital marketing?

Let me introduce the context for this message, during our interaction with educators, most of them asked, if digital marketing really helps preschools.

We believe this would be a good starting point for us to share our insights with our friends in the preschools business.

Preschools are growing in popularity and many schools are deciding to open their own instead of being a franchise of a large chain. The benefits of having your own preschool are great, but they are often requiring right resources to support their needed growth.

Think of a parent who has just decided to enroll his/her child in a preschool. There are a lot of things that can go through their mind.

Which is the best preschool for my child near me?

Who can guide my child towards the right tools in pursuing education?

Which preschools have the trained and best teachers working with them?

What kind of facilities they have when my child is there?.. the list is endless and the quest is unsatiating.
Naturally, they would go to their best available resource to find answers and that is Internet. It could be Google, Social media sites, School review sites, so on and so forth.

That leads us to an answer to our first question. Preschools do need to use digital marketing to get noticed by parents who have preschool ready children. Also, it opens our minds to a new set of skills in digital marketing and how to use each of the digital marketing channels, some of which are given below;

For local listing: Google My business (create your profile and keep updating it)

To be on top of the mind of parents: Use listing like Greatschools.org, privateschoolreview.com etc.

To promote the facilities: Use Facebook, YouTube, Instagram, Pinterest.

Search Engine optimization (SEO) for improving your website traffic organically.

For quick generation of leads Google Ads, Facebook Ads can become handy.... the list can go on.

To read the full article click here
https://www.kotes.digital/do-preschools-need-to-use-digital-marketing/

We do want to cover each of these channels through our weekly newsletter going forward. Please feel free to sign up for our newsletter.
https://www.kotes.digital/contact/

For more information on Google Ads, please visit us here.
https://www.kotes.digital/PPC-Campaigns/

For more information on SEO, please visit us here.
https://www.kotes.digital/search-engine-optimization/

We hope that you liked our initial warm up content of this email. if you want us a quick advice, please, reach us here.

Happy New Year 2023!!!
Wishing you and your family health, happiness, and prosperity in the new year!