The Shop

A core surf shop owned and operated by Humboldt County Locals The Shop is a Humboldt County surf shop. We thank all those who support us in our endeavor.

As Humboldt Natives, we know that proper gear is a crucial element of success in the demanding conditions we're blessed with as Humboldt surfers. That's why we are committed to bringing you the most proven and progressive boards and wetsuits along with the freshest gear in the industry. At the Shop, we will help you personalize your gear to ensure you get the most out of each session so you can pu  ...