The Sunless Gala

for the love of sunless

Clarity is rarely a straight line.

​To be honest, this was one of the most difficult decisions I’ve ever had to make. It kept me up most nights, weighing the "shoulds" against my intuition. But after three years of massive shifts, I’ve realized that clarity often requires a pivot that feels uncomfortable at first.

​I’ve spent so much time lifting others up, but I reached a point where I knew I had to focus on my own cup before I could lead this community to the next level.

The redirection of the Sunless Gala comes from a place of deep passion—returning to my roots in skin health and the sunless industry, and niching down into the education I truly love.

​For the sake of my mental health and the excellence of this event, I am choosing to postpone the Gala. I am choosing to bloom into the version of myself that can lead you with total focus and intention.

​Thank you for holding space for me while I bring this vision into focus. Sometimes you have to pause the "show" to perfect the experience. 🥂

With so much love,
Your founder
Shelbey Roeder

The Sunless Gala has always been a space to create meaningful realtionships amongst entrepreneurs while creating deeper connections and raising awareness for skin cancer.

I started this event as a way to learn from one another, collaborate instead of compete, and share insights with each other.

Our line up of speakers have built brands and launched businesses of their own. You'll be able to dive into topics such as finances, business strategy, sustainable success, and mindset in a collaborative space that gets it!

We've invited entrepreneurs to collaborate with us to make the experience even more meaningful. We've elevated the menu, cocktails, and environment to not only make you feel like your not attending a conference but more like a gathering of powerhouse entrepreneurs expanding together!

ONE month to go!

We can't wait to kick off Bloom 2026 with amazing visionaries, good food, music, and connections.

We only have a few more VIP spots left!
Grab your seat at the table!

Www.sunlessgala.com

The Sunless Gala Workshop Day is calling, and your seat at the table is waiting.

​Forget the stiff, outdated seminars you’re used to, this is a high-level masterclass in collaboration.

We’ve traded boring, one-sided presentations for intentional, deep-dive discussions designed to actually move the needle in your business. This is where we get into the grit of technical mastery and the systems that turn a vision into a streamlined reality.

​You’ll be in the room with the Midwest’s most driven visionaries, exchanging the kind of high-level insights and growth strategies that only happen in an intimate, VIP setting. Complete with that signature collaborative energy, these passes are the ultimate investment in your 2026 trajectory.

​Don’t be the one scrolling through the highlights later wishing you were there for the breakthroughs. Grab your pass and let’s get to work building something iconic!

Limited tickets left!
Head to our website to claim your spot.
Www.sunlessgala.com

Golden hour is calling, and you need to be on the list. 🥂✨

Join us on the reserved patio at xe54 Wine & Cocktail Lounge for the ultimate summer networking soirée! We’re talking live music, chilled specialty cocktails, and those iconic Grazing a go-go charcuterie cups, all wrapped in that high-level, collaborative energy only the Midwest entrepreneurs can bring. This is a VIP-only vibe, complete with exclusive swag bags, and once the passes are gone, they’re gone.

Don’t be the one watching this happen from your feed! Grab your pass and come make some moves in the summer breeze!

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