Dropcap Creative

Maven Coffee Company. Craft roastery, elevated coffee experience, and of the most welcoming spaces.

This project was all about building a brand that matched the same level of detail and care that they bring day in and day out.

Ill be the odd one out and admit as a creative I use AI. Does it replace the work that matters? Absolutely not. It's a tool I use to save time on the things I don't want to do so I can enjoy the work I do.

It does make things easier, but it still doesn't replace the things that matter. You still have to have a clear direction and strategy.

I may have only gained 2 new followers over the last 30-45 days, but I've also gotten out of my comfort zone, gotten in front of a camera, and have posted more consistently than I ever have. AI was the brand audit I needed to see where I needed to step up.

MoonShot Pizzeria started with a late night, a Starbucks, and “That’s Amore” stuck in my head. The brief wrote itself from there.

Handmade dough. Fresh-pulled cheese. Herbs from the rooftop. Not a single corner cut. The brand needed to match that. So we built something with real personality, something that works on a sign or a box and still holds up at thumbnail size.

The logo plays off the old theory that the moon is made of cheese. Because of course it does.

Swipe to see the full identity.

I spent years watching great businesses get overlooked because their brand didn't reflect the quality of their work. A restaurant with incredible
food and a logo that looked like it cost $20. A maker with beautiful products buried under generic packaging. A founder with a powerful story,
told by a brand that said nothing. It's not their fault. Nobody told them what was missing. That's why I started doing Brand Audits. A
personalized Loom video with honest, specific feedback on your visual identity, voice, strategy, and online presence. You've worked too hard for
your brand to be the thing holding you back. Spots are still available. DM or comment "Audit" to get started.

Your brand is the first thing people see before they ever meet you. And a lot of small businesses are leaving a bad first impression. Not because they don’t care. Because nobody ever told them what wasn’t working.

That’s what the Dropcap Brand Audit is for. I’ll record a personalized Loom video reviewing your logo, website, and social media presence, all while discussing how that ties into your current business related pain points. You’ll hear exactly what’s landing, what’s hurting you, and what to fix first. Honest, specific, actionable feedback.

3 free audits this month. First come, first served.
DM me “AUDIT” to claim yours.

A logo isn’t just a logo.
It’s the blood, sweat, tears, heartache, joy, and every late night you’ve ever poured into your business compressed into a mark.
So when it’s not working? When it looks cheap, or generic, or like it could belong to anyone?
That stings. Because it doesn’t reflect what you actually built.
Something dropping next week for exactly this. Follow so you don’t miss it.