Diamonds-n-Gold Direct

r Community-20% Off everyday on repairs and 10% off merchandise to our Fire Department, Police Department, AnMed Health employees, and Blue Ridge Orthopedics. Before you start shopping for a piece of jewelry, you need to have an in depth understanding of what you’re buying. We would like for you to select your jewelry based on the same criteria that we as jewelers use to grade it. Making an investment in a purchase of jewelry can sometimes not be a very easy task when you don’t know what you will be able to get for your money. That’s where we can help. You must first set your budget for buying jewelry and then explore your options. In doing this, you will be able to find a wide selection of jewelry in your price range. Remember, when buying jewelry for your loved one, keep in mind their preferences for a jewelry piece may not be in the same line as yours. Always purchase jewelry from a reputed and known jeweler. If you’re not familiar with any good jewelers, ask friends and family… They are usually your best source of information for a recommendation. Beware of jewelry store lighting which usually consists of quartz or halogen bulbs. These can deceive as they blast high intensity streams of light into jewelry to make it look better than it actually is. It’s also important to be knowledgeable of the jeweler’s policy on refunds, exchanges and repair or replacement. When buying your diamond or gemstone jewelry, you should always ask for the stone certificate as well as the receipt for payment. Make sure to ask the jeweler to evaluate stones based on the 4C’s criteria which is: Cut, color, clarity and carat. Your stones should also be properly polished to ensure their perfect symmetry. Be sure and ask the jeweler if the piece you are considering buying is treated to enhance color or cover flaws. When buying gold jewelry, it is advisable to go with either 14 or 18 karat. You should never buy 24 karat gold as it is too soft, less durable and much more expensive. You should also not buy less than 10 karat gold, as it appears dull. Also, don’t get confused between the two terms, karat with a K and carat with a C. Karat is used to describe the gold’s purity and Carat is used to describe stone weight. Now… You can go ahead and buy a piece of jewelry with more confidence. Remember, diamonds are forever and are an investment. We specialize in diamond rings, wedding bands, silver jewelry and all jewelry repair.