KD/PR Virtual

THANK YOU PUBLIC RELATIONS SOCIETY OF AMERICA FOR STANDING UP FOR WHAT WE AS PR PROFESSIONALS HAVE ALWAYS WORKED FOR

Our Position on DEI for PRSA and PRSSA Members
Feb. 10, 2025

Dear PRSA and PRSSA Members,

At the Public Relations Society of America (PRSA), our commitment to diversity, equity and inclusion (DEI) is unwavering. In recent years, DEI initiatives have become vastly criticized and often weaponized, leading to confusion among the general public. This has resulted in companies and organizations reconsidering or even retreating from their commitments due to shifting political and social pressures. Despite these challenges, PRSA remains steadfast in our belief that DEI is not a passing trend — it is fundamental to the future of public relations, business and society.

We've been helping put together the Great Alaska Sportsman Show for over 30 years. Isn't that crazy? Just finished the seminar lineup for this year. It's going to be another great show.

Amen!

Ten ways to tackle ageism in PR | PRmoment.com A discussion of ageism in PR

Our team has been talking a lot lately about the use of ChatGPT and other AI and the implications for our profession. Here's an article to get you started in thinking about it. Would love to hear your thoughts on how you are or are not using AI in your daily PR work.

Should AI be used for content creation? - SmartBrief AI content generation has already become a major marketing topic in 2023. However, with any new tool, there are ethical, legal and quality considerations.

We love doing small promotional projects for our client, Senior Voice.

Interested in reading more about bird topics? Then you need a subscription to Senior Voice, Alaska’s statewide newspaper covering issues of interest to Alaskans age 50 or over. This year, Senior Voice has started running a quarterly birding column, written by staff and volunteers of the Bird Treatment & Learning Center. February’s column offered an overview of Bird TLC operations and details about a recent patient, a short-eared owl. In May, Ornithologist and Bird TLC Volunteer Lisa Pajot discussed the amazing migration of 300 species of birds that come to Alaska each spring from six different continents. Future columns will discuss birds of prey, Alaska’s owls and an overview of the birds that stay in Alaska in the winter and how they cope with the cold. To subscribe to the Senior Voice, visit www.seniorvoicealaska.com and click on the “Subscribe” button on the upper right section of the Home page.

Nice business feature story on our client, Durham School Services, in the Fairbanks Daily News-Miner this weekend.

Durham School Services look at its future in Alaska Durham operates in 32 states, but its presence in Alaska is relatively new. With it comes a few learning curves, such as operating in below 40-degree weather.

All of us here at KD/PR Virtual are wishing you a happy and safe Memorial Day weekend. Thanks to all who have served to protect our freedom in the U.S.!

Some great media coverage we helped to garner this week for our client, Durham School Services in Fairbanks.

Durham School Services holds open house amid bus driver shortage In 2020, Durham School Services was awarded the contract to bus students in the Fairbanks North Star Borough School District.

Our client, Durham School Services, has expanded to the Mat-Su Valley, in addition to serving Fairbanks!

Durham School Services Continues to Expand its Footprint in Alaska with New 10-Year Partnership with Matanuska-Susitna Borough School District | National Express LLC Durham School Services (DSS), a leader in school transportation, will begin a much anticipated and exciting 10-year partnership with the Matanuska-Susitna Borough School District (MSBSD) in Wasilla, AK starting this July.

Happy to have been able to help our client Badminton Goes Viral with this coverage on Channel 2. Thanks Austin!

www.alaskasnewssource