Cotribute

How CVS Health, Red Rocks Credit Union, REI & Marriott International are spreading calm, positivity, and tangible support during COVID-19. https://cotribute.com/2020/leading-with-purpose-covid19/

Of the $1.3T spent on Digital Transformation last year, $900B was likely wasted! Start with the customer instead of technology for a better chance of success!

(Source: https://hbr.org/2019/03/digital-transformation-is-not-about-technology)

In retail businesses, using AI on customer data to personalize promotions can lead to a 1-2% increase in sales.

(Source: https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/most-of-ais-business-uses-will-be-in-two-areas)

Omni-channel customers spend 4% more in the store and 10% more online than single-channel customers. How are you engaging this segment?

https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works

Big data helped this brand go from what they thought was important to what the customer thinks is important. Check out how: https://hbr.org/2016/07/using-an-algorithm-to-figure-out-what-luxury-customers-really-want

What are you doing to surprise your customers in memorable ways? Checkout these 10 examples from last year and be inspired!

http://customerthink.com/the-top-10-wow-customer-service-stories-of-2018/

Companies with low digitization (bottom 20%) see an 8% drop in EBITDA each year! Here’s 3 strategies for digital re-invention:

https://hbr.org/2019/02/3-digital-strategies-for-companies-that-have-fallen-behind

Not all customers are the same. Here’s new research from McKinsey & Company on personalizing customer engagement experiences: https://mck.co/2UUwyMG

Check out our latest white paper on the four emerging digital trends that will transform how brands engage with people in 2019: https://cotribute.attach.io/ryg1Em5cX