Hummingbirds

OOTW: Obsessions of the Week 🐦
✨ Week of September 28 ✨

Our most chaotic cart yet. 👀

Katjes USA | Vegan Gummies — Sourpuss Gummies co-created with Jake Shane !! Octopus-shaped foam gummies with fruit gum tentacles and a tangy sour coating. Just launched at Target

Annie’s Homegrown — Limited Edition Dill Pickle Mac and Cheese with 14g of protein per serving. Find it at Target while it lasts!

mooala organic — Banana milk made from organic pureed bananas and roasted sunflower seeds. Dairy-free, nut-free, soy-free, only 60 calories per serving, and no added sugar. The plant-based milk you didn’t know you were missing. Find it at Whole Foods Market, Costco + more! 🍌

OAT HAUS — Apple C***r Donut Granola Butter and we are spooning it straight from the jar. Gluten-free oats, freeze dried apple powder, cinnamon, maple syrup, and all the cozy warmth of a freshly baked apple c***r donut in spreadable form. We grabbed ours at Target!

🤸 Want more recs? Find curated Nests, personal collections of products people actually stand behind, at the link in our bio!

Still buzzing from Day 2 of Create & Cultivate ✨ Emily Steele took the stage not once, but TWICE, sharing how our community of creators supports brands at retail 🛒🤸🏼‍♀️

We loved meeting some of our very own birdies, chatting with innovative brands, and rounding out the day with a Cardi B dance party 💅 Until next time, LA!

Team HBHQ takes on Create & Cultivate day 1 ✨

We’re gearing up for an exciting day 2 with Emily Steele taking the big stage 🤸🏼‍♀️ Stay tuned…

OOTW: Obsessions of the Week 🐦
✨ Week of September 14 ✨

Four picks were adding to cart this week. 🐦

Sweet Loren's — Pumpkin Spice cookie dough that actually earns it. Gluten-free, vegan, nut-free, and made with warm spices and real pumpkin. Find them at Target and Whole Foods Market!

UNDO Gummies® — Tropical-flavored pre-alcohol gummies that support your liver and hydration before the night even starts. DHM, milk thistle, B vitamins, and electrolytes in one little pouch. Recently launched at Target — we grabbed ours there!

Lumen — Sparkling protein water in Strawberry Vanilla with 16g of dairy-free protein, zero chalk, and zero grit. Find them at Target and Sprouts Farmers Market!

Vandy Crisps — Kettle-style potato chips cooked in 100% grass-fed beef tallow with just three ingredients: potatoes, beef tallow, and sea salt. No seed oils. No artificial anything. Small batch, golden crunch, and just launched nationwide at Whole Foods Market!

🤸 Want more recs? Find curated Nests, personal collections of products people actually stand behind, at the link in our bio.

OOTW: Obsessions of the Week 🐦
✨ Week of September 7 ✨
September is starting strong. Here’s what’s in our cart!

Laundry Sauce — Laundry detergent pods in Italian Bergamot and your laundry routine will never be the same. Luxe scent, clean formula, and recently landed at Target. The upgrade you didn’t know you needed until now.

Smearcase FroCo — Cottage cheese ice cream that actually tastes like ice cream. The Strawberry FroCo is made with real fresh-cut strawberries, zero artificial dyes or flavors, 40g of protein, and half the fat. Find them at Sprouts Farmers Market Whole Foods Market Safeway Fresh Thyme Market and more!

Oddball — A jiggly, spoonable fruit cup made with real strawberry puree, no gelatin, no artificial anything, and a plant-based gelling agent that delivers the nostalgia hit you didn’t know you needed. We grabbed ours at Target!

MASA Chips — Lime tortilla chips made with whole fresh limes and cooked in 100% grass-fed beef tallow instead of seed oils. Find them at Target!

🤸 Want more recs? Find curated Nests, personal collections of products people actually stand behind, at the link in our bio.

Three retailers. One lean team. Zero wasted motion. 🐦

Milton’s ran four precision, retailer-specific creator campaigns across Target, Sprouts Farmers Market, and Publix Super Markets with Hummingbirds. 52 creators, 495K+ combined reach, 61K+ reel views, and 12% engagement by reach against a 7% standard.

Now their Offers pilot is proving what happens after the post! 🧾

“Working with Hummingbirds isn’t just about the content anymore. We’re actually seeing product move off the shelf, and that’s exactly the kind of proof our retail buyers want to see.” Savannah Sambrano, Associate Brand Manager, Milton’s 📣

PB&Js, back to school, scalp refreshes... August had range at HBHQ. 🐦

Our creators kept the momentum going all month long, walking aisles, restocking pantries, and finding products they couldn’t stop talking about.

Shoutout to some of the brands who made August one to remember 👇
Smash Foods Mariannes Harvest Pearhead PAPATUI Belly Good Grains Day Out Snacks VEGAMOUR LIONESS Snacks Made for Women Drumstick Little Spoon Maazah

🤸 Visit the link in our bio to sign up and start exploring active campaigns near you!

One capacity crunch, solved. 🐦

Vetnique® | Pet Health Products needed content that could support retail launches at Target and Walmart without building every campaign from scratch. Everyday creators stepped in, turning a capacity crunch into a repeatable engine, with engagement that cleared industry standard in every single campaign.

And the content didn’t stop at the post. The same assets are now fueling paid social, product pages, and retailer pitch decks too. One content library, endless second life.

“For me, the biggest value is the time savings. Knowing so much of the heavy lifting is taken care of frees me up to focus on strategy and other priorities.” Allison Winer, Vetnique 📣

👉 View the full case study at the link in our bio