Check Twice Signs

Name: Check Twice Signs
Address: P. O. Box 516, Amesbury, MA, 01913, US
Telephone: +19785041006

Products aimed at reducing motorcycle accidents and injuries Help Prevent Motorcycle Crashes . . .

CHECK TWICE SIGNS
Since 1982, over 2 million bright yellow CHECK TWICE – SAVE A LIFE, MOTORCYCLES ARE EVERYWHERE! bumper stickers have been placed on cars, trucks and trailers. Businesses, Clubs, Groups can order 250 or more ‘customized’ stickers with their tag-line on its bottom, as well as “In loving memory of . . .” stickers of those we’ve lost. The phrase’s author, Bob Doiron of Moultonboro,

New Hampshire, Paul W. Cote of Amesbury, Massachusetts and the Massachusetts Motorcyclists Survivor’s Funds teamed up in year 2000, to encourage new ways of reducing motorcycle accidents, injuries and fatalities. In 2005, Bob gave Paul authorization to do “Check Twice Signs” and other “Check Twice” products, and Paul registered the “Check Twice” phase as a ‘servicemark.’
In January, 2010, Bob retired and picked Paul to transfer the “Check Twice” servicemark to Paul. In 2013, others tried to claim ownership of the phase, registering it. Paul, with Bob and others support, challenged the claim and they gave up. They wanted to give it back to Paul, who refused telling their attorney, “you can’t give me back something that was never yours.”
In 2014, the Bob and Paul then teamed up with Charlie St. Clair and Laconia Bike Week, creating a reunion-type night during Bike Week honoring and recognizing longtime riders with a history of promoting motorcycle awareness
In July 2016, Bob passed away and was honored / remembered at Fenway Park during a “Check Twice Night at Fenway.” We continue honoring Bob each Laconia Bike Week by honoring others in his memory. Paul continues Bob’s tradition since 1982 of giving out FREE stickers in his travels and to those who mail in a self-addressed STAMPED return envelope, and at lots of “Check Twice” charity events he and Sue host, sponsor and support of “Bikers Helping Bikers / Riders Helping Riders” Motorcyclists Survivor Funds.
“Bob is an example of the difference one person can make with their ideas, passion and drive. I’m honored he chose me as his ‘caretaker’ of the “Check Twice” phase and history,” said Paul. “I’ll be passing it on someday like he did to me.”
Check out all the “Check Twice” products available at www.CheckTwiceSigns.com - and help by sharing the message aimed at reducing motorcycle accidents.

06/11/2026

Tens of thousands coming into and through New England en route to the 103rd Laconia Motorcycle Week Rally next 10+ days - -

Check Twice when changing lanes and EnJOY !!

06/09/2026

(thank YOU ABATE of Illinois members)

06/08/2026

06/04/2026

24-year flashbacks from our Biker arena –

Prior to 2002, many of us banged on a lot of doors and pulled some teeth to get the MA Governor and the Commonwealth to "do something" to acknowledge and proclaim a "motorcycle safety awareness period."

On June 4, 2002, acting MA Governor Jane Swift signed Senate Bill 2286, Chief Sponsors, Senator Bruce Tarr, Bob Hedlund, Reps. Anne Gobi and Brad Hill, into law, establishing General Laws, Chapter 6, Section 15NNNN, . . . MAKING LAW which reads:

“The governor shall annually issue a proclamation setting apart the period beginning the last week of March to the last week of April, inclusive, as Motorcycle Safety and Awareness Time, to promote motorcycle safety, education and awareness, and recommending that this time be observed in an appropriate manner by various agencies, associations, groups, clubs and businesses.”

Our initial Bill we had the 'month of May' as the period, . . . but while doing a review of 100 motorcycle fatalities in Massachusetts from 1998-2000 showed more the 25% of those fatalities occurred before May (started by the AMA in the early 1990’s for “Motorcycles and You”).

We asked, “why wait until May when riders are being killed in March and April?” Senator Hedlund amended his bill, and we got er’ done.

The Governor then transferred the State's motorcycle safety responsibilities to our RMV, at our request . . .

The Registrar of Motor Vehicles then contacted Bob Doiron, creator of the slogan and recently retired moving to NH, and requested Bob's authorization for the Commonwealth to adopt his “Check Twice – Save a Life, MOTORCYCLES ARE EVERYWHERE” as the state’s motto.

Bob 'choked up' - having spent over 20 years trying to get the state as an active participant promoting motorcycle awareness. He immediately granted such authorization.

While ‘everyday’ should be ‘motorcycle awareness day,’ today, June 4 is the anniversary of the bill being enacted. Year 2026 is the 25rd year our Governor has followed this law. And again year, with local Riders petitioning their Mayors, City Councils, Select Boards, over 40 Cities and Towns recognized their "Citizen Bikers" with their own local Proclamations . . .

TONS of thanks to all those then involved in this bikers arena and its history . . . – YOUR work and effort has and continues to lessen some of the tragedies, and continues to this date - THANK YOU !