Pure Bridal

Pure Bridal

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We specialize in dresses that fit seamlessly with our customers' bodies, offering sizes ranging from 2 to 34. And that’s not easy to do!!

The Midwest Bride wants to look and feel beautiful on their wedding day, wants to try on dresses in sizes that “fit” from the top designers in the wedding industry... and also have fun while doing it! But that was easier said than done, so in January 2012, Rita, owner, and her sister, Kayse, opened Pure Bridal. With a beautiful selection of over 700 wedding gowns in sizes 2-34, Pure Bridal is the

Photos from Pure Bridal's post 06/19/2026

The corset boning, the plunge V-neck, the endless sparkle... we're completely obsessed.🥹

Dress: Hannah

06/17/2026

Show stopping! Esme. Baby's got back!! 😍😍😍

Dress: Esme

06/17/2026

Evie Young has done it again with their beautiful dress GIA. Book an appointment and try her on today!

06/12/2026

Oh my gosh. This babe just arrived! Meet Hudson. 😍😍😍

Dress: Hudson

Photos from The Grey Collective's post 06/11/2026

“Getting Married” season is here!! Katy was such a joy to work with and an absolute beauty in her Essense of Australia wedding dress on her big day!!

Dress: West

Photos from The Grey Collective's post 06/11/2026

We cannot tell you the joy it brings us to see our Pure Bridal Brides on their wedding day!! Sarah was so much fun to work with. She had a vision and we helped her bring it to life- with the alteration help of KN Custom Sewing. Such a beautiful bride!!

Photos from Pure Bridal's post 06/05/2026

Clean. classic. dangerously pretty.

Dress: Lindy

06/04/2026

Will you be sprinting down the aisle like our stylist Rowan?!! If so you need a dramatic veil from Pure Bridal!

Photos from Pure Bridal's post 06/04/2026

For the bride whose vibe is “quiet luxury but still the hottest person in the room.”

Dress: Lissy

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Address


306 S 16th Street
Ames, IA
50010

Opening Hours

Monday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 7pm
Friday 11am - 5pm
Saturday 9am - 6pm
Sunday 11am - 5pm