Pure Bridal
We specialize in dresses that fit seamlessly with our customers' bodies, offering sizes ranging from 2 to 34. And that’s not easy to do!!
The Midwest Bride wants to look and feel beautiful on their wedding day, wants to try on dresses in sizes that “fit” from the top designers in the wedding industry... and also have fun while doing it! But that was easier said than done, so in January 2012, Rita, owner, and her sister, Kayse, opened Pure Bridal. With a beautiful selection of over 700 wedding gowns in sizes 2-34, Pure Bridal is the
06/19/2026
The corset boning, the plunge V-neck, the endless sparkle... we're completely obsessed.🥹
Dress: Hannah
Show stopping! Esme. Baby's got back!! 😍😍😍
Dress: Esme
Evie Young has done it again with their beautiful dress GIA. Book an appointment and try her on today!
Oh my gosh. This babe just arrived! Meet Hudson. 😍😍😍
Dress: Hudson
06/11/2026
“Getting Married” season is here!! Katy was such a joy to work with and an absolute beauty in her Essense of Australia wedding dress on her big day!!
Dress: West
06/11/2026
We cannot tell you the joy it brings us to see our Pure Bridal Brides on their wedding day!! Sarah was so much fun to work with. She had a vision and we helped her bring it to life- with the alteration help of KN Custom Sewing. Such a beautiful bride!!
06/05/2026
Clean. classic. dangerously pretty.
Dress: Lindy
Will you be sprinting down the aisle like our stylist Rowan?!! If so you need a dramatic veil from Pure Bridal!
06/04/2026
For the bride whose vibe is “quiet luxury but still the hottest person in the room.”
Dress: Lissy
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Contact the business
Website
Address
306 S 16th Street
Ames, IA
50010
Opening Hours
| Monday | 11am - 5pm |
| Wednesday | 11am - 5pm |
| Thursday | 11am - 7pm |
| Friday | 11am - 5pm |
| Saturday | 9am - 6pm |
| Sunday | 11am - 5pm |