Secure Bancard

5 Ways You Can Get to Know the Secure Bancard team at this year's Southeast Acquirers Association show:

💸 Pay for your registration. Did you know that Secure Bancard processes all the payments for the conference? If you’ve paid, you’ve already ridden our rails. We feel like we already know you!

💳 If you need to make any payments at the show, we’ve teamed up with Valor PayTech to offer in-person payments using the VP550e. It’s a great way to check out this wireless device in the action of a live, seamless payment experience.

🤝 Stop by our booth, where you can meet Kevin Smith, Elaina Smith, Ross Paup, and Mike Gallagher.

📆 Attend the panel, “Owning an Acquiring BIN: Measuring Risks & Responsibilities of Ownership Against Reward” at 2:30 on Tuesday, June 3rd with our very own Kevin and Elaina Smith as they discuss the pros and cons of owning a BIN.

🔊 Listen to our podcast episode of Payments Ground Game, “Navigating Industry Shows: Networking, Transition, and Tradition” with SEAA co-founder John McCormick. 👉

Choose one or choose them all— either way, we’re looking forward to spending some quality time with our friends in .

See you in Orlando!

🎙️ We just finished recording an insightful episode of Payments Ground Game about customer acquisition cost with practical strategies to grow as an ISO or agent. Check out the highlights:

🔍 Key Takeaways:

1. Understand Your Customer Lifetime Value (CLV): Knowing the average lifespan, revenue, and net profit of your customers is crucial for determining the customer acquisition cost. It's important to calculate both the top-line revenue and net profit numbers to gain a comprehensive understanding of your customer's value over time.

2. Group and Separate Your Merchants: By categorizing merchants based on risk levels and different pricing strategies, you can better analyze the margins and costs associated with different types of accounts. This enables a more targeted and effective approach to customer acquisition, with a clear understanding of the requirements and potential returns for each segment.

3. Track and Analyze Marketing Tactics: Get nerdy with it! Dive into granular metrics to track lead sources, sales reps, and other relevant data points. By monitoring the cost of different marketing tactics and identifying the most effective strategies, you can optimize your marketing spend and drive higher ROI.

Tune in to the full episode for more valuable insights on managing customer acquisition costs effectively to ensure sustainable growth and profitability.

Deciphering Customer Acquisition Cost for ISOs and Agents: The Math Behind Sustainable Growth In this episode, hosts Elaina Smith and Kevin Smith take a close look at the crucial component of sales strategy: customer acquisition cost. They share insights on how to calculate this important number and discuss the implications for strategic decision-making. Using real-life examples and practica...

Another great show from everyone at Western States Acquirers Association is in the books and it didn't disappoint!

The regional acquirer shows are always beneficial and this year's was no different! So, what was accomplished by the Secure Bancard team?

🤝 Meeting with several potential partners
⏲ Spending quality time with long-time partners
👯 Re-connecting with former co-workers & industry friends
📢 Contributing on a panel about the importance of Human Capital
⛳ Fun on the links with one of our favorite partners
🥩 Food, fun, fellowship, and networking

A week away from the office is never easy, but in this case very productive!

We'd like to thank everyone who stopped by to say hello and if we missed you, give us a call and let's catch-up!

What an honor to be present to celebrate the efforts of this hardworking Impact PaySystem crew in beautiful Cabo. Congrats on making Presidents Club to each and every one of you!

If we look like fierce yet friendly networkers, it's because we are! We'll be there, will you? Stop by and say hello.

The people make ! Thanks for stopping by our booth, friends!

We 💜 the city we call home of the Secure Bancard HQ, .

This weekend, we enjoyed showing some out-of-town guests one of our favorite things to do here-- catch a concert outdoors at the Ameris Amphitheater.

This crew looks like they had a *little* fun rocking out to Judas Priest. 🤘🤘

Next up: Van Morrison!

Kevin S Smith
Tommy Smith (Kevin & Elaina's son, IT and math whiz on reserve for SBC)
Deepak Veja Karawadra of Impact PaySystem
Deepesh Purbhoo of Instant Imprints - Roswell, GA
John McCormick of General Credit Forms

On it.

Two simple words, but to our partners, they mean the world.

✔️ It’s the response we give when you reach out to us with an issue. And you know that if we can solve it in minutes, we will… not hours, not days. We make your issue our issue until it’s fixed.
✔️ It’s the way you know we’re proactively monitoring processing activity for your merchants. Our goal is to catch potential issues and resolve them before you even know about them.
✔️ We have your back, just like you’ve got your merchant’s.
100% accuracy. Anything else means we’ve failed.

If we’ve done business together, we’d love to hear about how we’ve been “On it” for you!

There were so many memorable moments with our friends in last year, but the Pedal Pub Crawl in Fort Worth is right up there as one of our faves!

We'd love it if you'd share one of your recent favorite memories out and about with our Secure Bancard team! Bonus points for pictures!

Here's to making new memories together in 2022. 🥂