Marketing General

We’re heading to CSAE this week!

Come meet the MGI team and catch Jana Darling and John Sample for “What Members Want Now: Insights and Strategies for Sustainable Membership Growth.” They’ll share fresh data and real-world strategies on what members are looking for today and how associations can turn that into stronger, more sustainable growth.

We’ll also have an exhibitor table, so be sure to stop by and say hi during the breaks.

Hope to see you there!

We’re live at MMC+Tech! 🎉

Come find Team MGI at Booth 258. We’d love to meet you and chat!

We’re about halfway through the year. How is your association’s membership tracking?

For a limited time, you can get your FREE copy of Membership Marketing from A to Z by Tony Rossell.

Inside, you’ll find ideas you can actually use:
✔️ Smarter ways to recruit and retain members
✔️ How to use data (without overcomplicating it)
✔️ Digital strategies that reach the right people
✔️ Ways to activate your members as your best marketers

Learn more: https://ow.ly/J4SA50Z5ibe

Going to MMC+Tech this week?

We’ll be there and would love to connect! Stop by Kiosk 258 to meet Roberta Rosenberg, John Sample, and Michelle Peterson.

If the future of associations is on your mind, we’d love to swap ideas and share what we’re seeing across marketing and membership.

Come say hi 👋

We’re excited to have Roberta Rosenberg speaking at the ASAE MMC+Tech Conference this month.

Her session focuses on a challenge a lot of associations are facing right now: clearly communicating member value in a way that actually drives growth.

If you’ll be there, be sure to stop by and connect with our team while you’re onsite.

We’re heading to MMC+Tech 2026 in Washington, DC on May 28–29!

If you’re attending, be sure to stop by Kiosk 258 to connect with Michelle Peterson, Roberta Rosenberg, and John Sample.

We’re eager to talk all things association and membership marketing and how we can help you grow, engage, and retain your audience.

See you there!

Spring isn’t just for cleaning your house.

It’s time to tidy up your marketing too. Swipe through for a simple guide to keep, toss, and refresh your strategy.

You did the hard part… they joined.

Now what’s your plan to keep them?

Our Membership Renewal Guide shares 9 practical ways to improve renewals and keep members engaged year after year.

Download it for free: https://ow.ly/Shyf50YEyeJ

Please join us in welcoming Ashley Gagas to the MGI team!

Ashley brings a diverse marketing background spanning agency work, senior living, and association marketing. Based just outside Milwaukee, she stays busy with her two kids and makes the most of her free time with reading and travel.

She’s excited to bring her experience to a team that values creativity, collaboration, and meaningful work, and we’re excited to have her here.

Welcome, Ashley!

Posting. Scheduling. Checking the box.

Sound familiar?

In Episode 25, Melanie and Jenna sit down with Caroline Cohn to rethink organic social. She shares how associations can turn everyday content into something strategic by repurposing smarter, finding their authentic voice, and building real community in a world full of AI noise.

Because your social should do more than exist. It should work. Listen now: https://ow.ly/tCM450YEx3p