Utility Agency

Today in Branding: The World Health Organization, responding to complaints that the word monkeypox conjures up racist tropes and stigmatizes patients, is recommending that the name of the disease be changed to mpox. Both names are to be used for a year until monkeypox is phased out.

Monkeypox Has a New Name: Mpox Health experts said the old nomenclature was imprecise, played into racist stereotypes and fueled stigmatization, making it harder to contain the most recent outbreaks.

On the way home

We love Amore Neapolitan Pizzeria and are proud to continue to support their growth -- and amazing menu! Building brands that withstand the ups and downs of things like expansions and pandemics... never a dull moment :-) New website - thanks to Matt at Vienna Creative for the web dev and great work!

We're so happy to support the launch of another fantastic local business! Proud of our clients: two inspired, entrepreneurial ranchers, their families (of course), and the NM ranch and agri communities they love and serve. Looking for NM products? Check out . It wouldn't have happened without Matt Witkowski of Vienna Creative who was on board for the whole project!

Somehow it all comes together - the timing, the design and, frankly, the message: look again. Get reacquainted.

Is Graphic Design the C.I.A.’s Passion? The agency’s website rebrand has sparked chatter about its visual reference points, and whether the new look is good.

HT to Four Seasons Total Landscaping, Inc. and the ever-awesome Red Rock Roasters. They should have merch up on their website by Monday. :-)

Keeping our eyes to the skies. Love this piece we ran for Amore Neapolitan Pizzeria and S-A BBQ

She never stopped fighting for us.
We will never stop fighting for what she stands for.
Her memory will be a blessing.
(Photo from https://www.newyorker.com/news/postscript/ruth-bader-ginsburg-supreme-court-the-great-equalizer-obituary

Let's talk about where your business is on this curve, and how Utility might help.

Virus Alters Where People Open Their Wallets, Hinting at a Halting Recovery Despite eased restrictions, people are still avoiding malls, restaurants and other businesses, raising questions about the strength and speed of the recovery.