EmailCritic.com

For the second year, we have collected and curated email marketing predictions. So what’s changed in 2017? Data analysis tops the chart and knocks automation out of the top 4.

A Curated Look at 134 Email Marketing Predictions For the second year, we have collected and curated email marketing predictions. So what’s changed in 2017? Data analysis tops the chart and knocks automation out of the top 4. The top 4 categ…

Send Less Email? Yes. No. Maybe. It Depends. The other day I got an email promoting a guide on how sending less email could generate more revenue. The guide wasn’t much help, but it got me to thinking… What I started thinking about is the que…

Ignoring an ESPs UX will cost you big $$$...

Ignoring Usability When Selecting an Email Service Provider is a Giant Waste of Money If you’re investing in an ESP, usability can play a big role in that return on investment. So use this tips and consider it carefully.

Indiemark's Mobile-First newsletter drops tomorrow. Care to subscribe? http://www.indiemark.com/newsletter/

Un-newsletter the standard email newsletter!

The Un-Newsletter Preview So I am feeling bored by standard email newsletters. I'm not alone but I am most certainly not anti-newsletter either. The newsletter has been and continues to be an effective tool but mayb...

CASL, Canada’s Anti-Spam Law, 6 Months Later Now that Canada's anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time for a Q&A with Matthew Vernhout.

We're entering the age of niche (and needed) email marketing solutions: http://goo.gl/WJ06VB

The Rise and Rise of Niche Email Marketing Products As email grows in complexity and effectiveness, so do the technologies and services that power it. But the email service providers (ESPs) and even the in-house solutions can’t be expected to provid...

The differences between B2B and B2C email marketing used to be clear-cut. Now they are far less pronounced...and in a surprising way: http://goo.gl/NioIW9

Hey, They’re Not Apples! Pricing for an Email Service Provider Comparison You’re not comparing apples to apples here, and a simple CPM comparison won’t cut it when it comes to ESPs. Here's how to dig a little deeper.

B2B Subject Lines That Mean Business If I'm lucky, a B2B email subject line grabs my attention followed directly by a horrible B2B subject line. That happened this morning.

We're number 7, right behind MailChimp.

22 Must-Read Blogs for Everything Email Generate an instant preview of your email in the most popular email clients! Instant email testing & code analysis.