Pyvot Digital Growth

We have some exciting news to share. 🎉

We're thrilled to welcome Tina Kendall to the Pyvot team as our new Director of Client Growth!

Tina brings deep experience in digital marketing strategy, client leadership, and demand generation across both agency and in-house growth roles. As Director of Client Growth, she'll be elevating strategy across our accounts, serving as a senior resource for clients, and helping us build the consistency that makes great client service scalable.

We take the quality of our work seriously — and bringing Tina on is us doubling down on that commitment.

Welcome to the team, Tina! 👏

There are more marketing channels than ever.

But more channels doesn’t automatically create more growth. In many cases, it creates diluted budgets, inconsistent messaging, and less clarity around what’s actually driving performance.

The brands pulling ahead right now usually aren’t trying to be everywhere. They’re making clearer decisions about where to focus, where to test, and where they can realistically win.

But how does a team navigate media mix fragmentation, emerging channels, and the growing pressure to do more with less?

Rethinking Your Media Mix in a Fragmented Landscape Explore why fragmented marketing strategies often dilute performance, weaken messaging, and create measurement noise—and how focused media mix decisions drive stronger growth.

A strong website should do more than look good. It should support growth.

We partnered with Bioscripts on the launch of their new website, built to reflect the precision and credibility behind their work in the agricultural sphere. The goal was to create a digital presence that communicates expertise without overcomplicating the message, helping provide the forward-thinking business a solid foundation for what’s next.

From early discovery through ex*****on, this was a highly collaborative process. The Bioscripts team brought focus and direction, and together we worked through the details that matter—how the story is told, what visitors need to understand quickly, and how the site can evolve as the company continues to grow.

The result is a clean, confident website designed to support Bioscripts now and as they transform the agricultural industry.

Big thanks to the Bioscripts team for the trust and partnership.

Explore the new site: https://www.bioscripts.com/.

You may have seen the news—ChatGPT is testing ads.

But the bigger story isn’t ads.

It’s this: people are starting to use AI to research businesses.

Instead of clicking through websites, they’re asking one question and getting one answer.

That puts pressure on your content.

If your site doesn’t clearly explain what you do and who you help, you’re less likely to show up.

Right now, visibility is going to businesses that are easy to understand and actually helpful.

Learn more about what to do now at https://www.pyvot.co/articles/chatgpt-ads-what-smbs-need-to-know?utm_source=facebook&utm_medium=social-organic&utm_campaign=post&utm_content=chatgpt-ads.

People aren’t searching the same way anymore.

They’re asking AI tools direct questions like:

“What’s the best option for this?”
“Who should I trust for that?”

That means fewer clicks and faster decisions.

If your messaging is unclear, AI won’t fix it for you. It’ll just move on.

The companies getting attention right now aren’t saying more. They’re saying things more clearly.

That’s the pivot.

Are you ready to pivot as well?

Read more: https://www.pyvot.co/articles/chatgpt-ads-what-smbs-need-to-know?utm_source=facebook&utm_medium=social-organic&utm_campaign=post&utm_content=chatgpt-ads

When your business is about solving problems (sometimes urgent ones) your website needs to communicate trust instantly.

We worked with Home Run Plumbing to build a website that captures who they are: a local team delivering expert plumbing services with responsiveness, integrity, and skill. Whether it’s a minor fix or a major emergency, homeowners and businesses need to feel confident in their choice, and the new site helps do just that.

Clear service pages, easy navigation, and an emphasis on communication make this site a tool that not only looks great, but works hard for the Home Run Plumbing team and their customers.

Visit: https://www.homerunplumbing.com/

We’re excited to welcome Rochelle Drouin to Pyvot Digital Growth as our new Senior Digital Media Strategist!

Rochelle brings a thoughtful, well-rounded approach to paid media that fits right in with how we think about growth at Pyvot. Her background spans the full spectrum of modern marketing - from building and managing engaged online communities early in her career to leading high-impact paid media and digital fundraising strategies across today’s most important channels.

Along the way, she’s developed a sharp instinct for what actually moves the needle: pairing strong creative with smart testing, and backing it all with data that drives confident decisions. She has a natural ability to connect brand, performance, and audience, understanding that great media strategy isn’t just about optimizing campaigns, but about building momentum that compounds over time.

We’re excited to have her on board and can’t wait to see the impact she’ll make.

Welcome to Team Pyvot, Rochelle!

ChatGPT ads are now being tested, and while it’s a small rollout, it points to a larger shift in how businesses get discovered.

Fewer options are making it into consideration, and that’s changing what visibility actually means.

But what does this mean for SMBs?

ChatGPT Ads: What SMBs Need to Know AI-driven discovery is changing how businesses get chosen. Learn what ChatGPT ads mean and how to position your brand for visibility and trust.

A law firm’s website should do more than list services. It should reflect purpose, professional expertise, and a client-focused approach.

That was our goal in working with Withered Burns, LLP. They needed a digital presence that communicates the full depth of their legal services and positions them as trusted advisors in estate planning, probate, and elder law.

The result? A website that supports their mission and serves clients more effectively, both today and into the future.

Visit the new site: https://www.witheredlaw.com/

🚨 We’re Hiring Again! Senior Digital Media Strategist 🚨

Pyvot Digital Growth is looking for a performance-minded media pro to join our team.

This remote role is ideal for someone with 4-6 years of hands-on experience in paid media—especially across Meta, Google, LinkedIn, TikTok, and Snapchat. You’ll lead strategy and ex*****on for small and mid-sized brands, combining creative thinking, data-driven insights, and full-funnel planning to make every media dollar count.

If you thrive in a collaborative, fast-paced environment and want to shape campaigns that go beyond impressions, we’d love to hear from you.

📩 Apply now—or tag someone great who should: https://www.pyvot.co/marketing-careers/job-desc-sr-media-strate.