Knoativ

74% of marketing teams are still pulling data manually.

That is time that should be going into decisions, not spreadsheets. When your reporting connects to one clean source of truth, the question stops being "where is the data" and starts being "what do we do about it."

That shift changes how fast your team actually moves.

Ulta Beauty acquired Space NK in July 2025. 83 UK and Ireland stores. A completely new market.

And now two separate loyalty programs that need to eventually become one.

Ulta has Ultamate Rewards. Space NK has N.dulge. The customer who shops both is one person. The data currently treats them as two strangers.

This is the hidden cost of every retail acquisition. The price you pay is on the term sheet. The time you spend unifying customer intelligence is where the real value is won or lost.

Burlington is opening 110+ new stores in 2026, snapping up spaces left by bankrupt retailers. Smart move on real estate.

But knowing what sold is not the same as knowing who bought it. At this scale, every store with the wrong assortment is margin walking out the door.

Volume without intelligence is not growth. It is expensive guesswork.

What does your assortment decision actually run on?

SKIMS 6 stores to 22. A DTC brand becoming a physical retailer.

Their online data tells them who bought and when. Their stores will tell them something completely different: how customers discover, try, and decide in person.

Those are two separate data worlds. Without a unified layer connecting them, one brand ends up running two separate businesses.

DTC-to-retail is not just an expansion. It is a data unification problem.

Amazon.com seized over 15 million counterfeit products globally in 2025. Counterfeit goods are on track to reach $1.79 trillion by 2030.

Most brands only find out about a problem after a customer complains publicly. By then the narrative is already gone.

Traceability from manufacturer to shelf is not just compliance. It is proof. And proof, delivered before anyone asks for it, is the new standard for customer trust.

Read more: www.knoativ.com/track-and-trace

POP MART Revenue up 184% in 2025. 72 million members. 91% of sales from repeat buyers.

Repurchase rate: 55.7%. No heavy discounting. Just the pull of the next drop.

That is what loyalty looks like when it is built into the product, not bolted onto it.

What would your repurchase rate look like if your product created that same pull?

Most retailers still cannot tell a customer whether a size is available at a nearby store in real time.

In 2024, inventory distortion cost retailers $1.7 trillion globally. Out-of-stocks alone: $1.2 trillion.

That is not a technology gap. It is a revenue gap.

Unified commerce closes it.

Read more: www.knoativ.com/lyracx-commerce

Debenhams.com Group Multiple brands. Separate marketplaces. Separate customer databases.

A PLT buyer and a Debenhams buyer can be the same person. No system in the group connects those dots.

Marketplace unification without customer intelligence is just shared logistics.

Which brands in your portfolio are talking to the same customer without knowing it?

82% of marketing leaders say first-party data is their top priority. Most are still collecting it in five disconnected places that do not talk to each other.

E-commerce data in one system. In-store behavior in another. Loyalty points somewhere else entirely.
That is not a data strategy. That is a liability wearing a dashboard.

The brands pulling ahead have unified their loyalty and commerce infrastructure into one clean customer view. That is what makes personalization real and marketing spend defensible.

Read more: www.knoativ.com/valus-loyalty

Temu 400 million monthly users. Thousands of sellers. Prices no one can match on cost alone.

And a supply chain regulators across three continents cannot see through.

When something goes wrong, the trail ends fast. The buyer trusted the platform. The platform cannot always trace the product.

In commodity commerce, trust is the only real moat.

What would your customers say if they could see exactly where your products came from?