Iver Design

A successful rebrand for an existing client.

What was once Brad Piper Remodeling is now Fulton Homes.

After many conversations about the company's past, present, and future, we explored names that reflected both its growth and its connection to West Michigan. We ultimately landed on Fulton Homes—a name inspired by Fulton Street (M-21), a roadway that runs through the heart of the region and connects countless neighborhoods and communities.

A new chapter built on a strong foundation.https://fulton-homes.com/

Two clients and one massive job site. What a great day

https://iverdesign.com/logo-vs-brand/

Logo vs Brand - IVER Many small businesses get tripped up when it comes to the difference between a logo and branding, and it’s easy to see why. The two are closely connected, but they aren’t the same thing. The Misconception A lot of people think that once they have a logo, they “have a brand.” The confusion co...

Design gives a lot of chances to give back. Excited for the Husky pack to Trek their way into an awesome school year!

Amazing person, fantastic leader, and truly talented taxman! Well deserved Tom!

Congrats to our very own R. Thomas Renner on being named an honoree to the Crain's Grand Rapids Business 40 Under 40 class of 2025!

Thank you, Tom, for your dedication to leadership, community, and the promise to always do the next right thing. We are honored to celebrate you and your big achievement!

📞 (616) 285-7050
📧 [email protected]
📍5005 Cascade Rd SE Suite A
🌐www.sondercpa.com

Know the difference in order to plan your goals.

Marketing vs Branding - IVER Branding vs. Marketing: How They Work Together but Differ Branding Branding is who you are as a business. It’s the foundation of your identity—the promise you make and the reputation you build over time. Strong branding helps customers recognize you, trust you, and feel an emotional connection w...

https://darcommercial.com/2025/10/lafontsee-galleries-finds-new-home-in-former-creston-brewery-space/

LaFontsee Galleries finds new home in former Creston Brewery space - DAR Commercial Real Estate Ben Pitcher of DAR Commercial Real Estate represented the Landlord of 1504 Plainfield Avenue NE – formerly Saugatuck Brewing Co. The new Tenant, LaFontsee Galleries will be relocating from their home on Lake Drive, where they have been operating for the last 13 years. Pitcher noted that both the n...

Video, Clips, YouTube.... Its everywhere... but why?

Why Video Is So Popular Right Now - IVER Why Video Has Become Essential in Modern Marketing If you’ve scrolled through social media, clicked on a website, or noticed an ad online recently, chances are it included video. That’s no coincidence—video has quickly become one of the most powerful tools in digital marketing. Whether it’s ...

When people hear the term digital paid advertising, it can sound technical and overwhelming. But at its core, it’s simply paying to get your business, product, or service in front of the right people online. Instead of waiting for customers to find you through word-of-mouth or search engines, paid advertising helps you show up exactly where they’re looking.

Google Ads → great for capturing people who are already searching.

PPC → ensures you pay for clicks, not just eyeballs.

Paid Social Media → builds awareness and reaches new audiences.

Targeted Ads → keeps your brand in front of people who’ve shown interest.