IDEOLOGY Productions
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IDEOLOGY is a full-service creative production company based in Michigan, specializing in video production, virtual production, animation, and photography.
Ideology Productions is a Grand Rapids, Michigan based award winning creative marketing and video production agency.
| Motion, in all its forms.
From CGI and product visualization to animation, motion graphics, and visual effects, here’s a look at some of the motion work coming out of IDEOLOGY.
We hope it moves you. ;)
| Content without ideology is just noise.
It’s the belief behind our name and the approach behind every project we take on.
Here’s our latest reel. We hope you enjoy it!
05/19/2026
| Final week to apply!
We’re casting local talent for an upcoming Grand Rapids tourism commercial!
Available roles:
“The Older Couple” — Ages 50-66
“The Younger Couple” — Ages 25-35
Individuals and real couples of any pairing are welcome to audition. No acting experience required. Compensation provide.
Applications close Friday, May 22.
Learn more and apply with the link in our bio!
05/08/2026
CASTING CALL 🎬
We’re casting four local talent for an upcoming Grand Rapids tourism commercial.
Roles:
“The Older Couple” — Ages 50-65
“The Younger Couple” — Ages 25-35
Individual performers and real couples of any pairing are welcome to apply. No acting experience required. Compensation provided. Local talent preferred.
Learn more + apply with the link in our bio!
Side-by-side BTS from our Poo-Pourri spec ad, showing how practical set design and virtual production worked together for the final shot.
| Spec Ad
This breakdown highlights some of the post-production animation work behind the final piece, including petals, product animation, creature work, and compositing.
04/16/2026
Congratulations to the Experience Grand Rapids team on receiving the Innovative Tourism Collaboration Award for Tourism Marketing at the Pure Michigan Governor’s Conference!!
We were honored to help bring the Dream Grand and Grow video to life and to support the momentum of our growing city! 🖤
This bathroom has range. 🚽
BTS from our spec ad for .
| A bathroom break, reimagined.
Our team shot a spec ad for Pourri on our LED volume at Golden Hour, transforming an all-too-familiar space into blue skies, mountain water, and fields of lavender.
This one brought together practical set design, virtual production, and post-production CGI. Our team handmade the breakaway bathroom walls, our Unreal Engine artist built three custom environments, and post-production animation tied it all together.
BTS coming soon!
02/27/2026
We partnered with American Public University to help share Naomi's story of balancing global leadership, earning an MBA, and training for a half Ironman.
https://www.youtube.com/watch?v=rdi2ovdmsLA
Deliverables:
• 3-minute hero
• 30-second broadcast cut
• Social deliverables
• Photography
• Bus advertising placements
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Address
6352 Fulton Street E
Ada, MI
49301