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We developed the brand strategy and visual identity for Sinsere, creating the brand from the ground up.

The strategy defined the positioning Pure Sexy and the core idea openly and honestly expressing natural female attractiveness.

Sinsere was shaped as a swimwear and athleisure brand where sexuality is seen and felt, combining femininity, provocation, and functionality.

The visual identity supports this system: built to balance confidence, safety, and freedom of self-expression.

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Sanina Arch Club is our branding project for an architectural studio from Lviv. contacted us when she realized that her vision was worth sharing with the world and she needed like-minded people to help bring it to life. This is a community brand that goes beyond just being a studio. We all need to slow down.

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At Hair First, our team worked on creating a comprehensive branding experience. We developed the name, strategy, and identity, designed and implemented social media communications, and supervised photography and video production. Additionally, we selected contractors to develop and produce materials for the brand’s related products, such as shampoos and other hair care items. Unfortunately, due to the onset of the war, the brand’s development was put on hold.

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Positioning has become the key strategic concept for communicating the hair straightening brand. The brand’s message ▶

« Hair First — (enter yours) Later »

▶ is designed to demonstrate to customers that the brand is focused on hair that is as straight as an endless meadow. The brand is so passionate about its focus that it has made its positioning its name.

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Hair First is a brand that offers advanced hair straightening, allowing users to save 30 extra minutes a day that they used to spend on washing, drying, and grooming their hair. With a network of over 100 salons, the brand aimed to bring unity and showcase their dedication to hair. We assisted them by developing a name, brand strategy, and identity.

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The development of the brand identity was closely supervised to ensure consistency with the ideological message. This approach resulted in attracting approximately 10 new customers within the first few months of operation and transformed the perception of the construction business from something utilitarian to a more aesthetically pleasing and understandable industry.

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The name — Projekta — was carefully chosen to convey its association with projects, construction, and design. To ensure the success of strategy, we focused on emphasizing the benefits of the service, such as time saved, increased profits, and high-quality sales.

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Projekta, a company specializing in implementing interior design projects, faced the challenge of being seen as a competitor by design studios. To address this, we emphasized that Projekta is an assistant service that helps designers by freeing up their time.

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The goal of Zhenya Zasutskiy’s identity was to create an understanding among people and potential customers that a quirky 3D dude is Zhenya Zasutskiy. We built the entire brand’s communication on the image of freakiness, where messages and texts reinforced the image, balancing on the edge.

Feel free to say “hello” to a new project:
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