Sportbusiness theme

Officials brace for "significant" protests around LIV Portland event
6.27.2022






LIV Golf plays its first U.S. event starting Thursday at Pumpkin Ridge Golf Club in Portland, and law enforcement and government officials are bracing for “significant” protests during the tournament, according to Joe Freeman of the Portland OREGONIAN. The visit has "sparked both c...

Sports Fans Want Teams to Act on Social and Environmental Issues
Sports Fans Want Teams to Act on Social and Environmental Issues



Professional sports have become a unifying factor bringing people and communities together.



The report, “Global Sports 2022: Uncovering the Socially Responsible Sports Fan,” from YouGov Sport, is helpful to understand today’s sports fans, what they want from sports organizations and the best way for rights holders and their sponsor brands to engage them.



Understanding Today’s Sports Fans

There are billions of sports fans around the world. Globally, 76% of adults follow sports.

The U.S., with 65% of adults following sports, ranks eighth of the countries in the Americas.



However, those U.S. sports fans are devoted to their favorite teams. Whether their team wins or loses, 84% of all fans, and 90% of fans 45-plus, say they will forever remain loyal.



But there’s more to fans than their love of sports. Today’s sports fans are focused on the environment, sustainability and diversity, equity and inclusion (DEI).

FRANCHISES
Golden Knights spark local interest in youth hockey
6.27.2022






Number of 10-and-under youth hockey players in Nevada has gone up from 221 to 1,639 in five years Getty Images Hockey participation in Las Vegas “has exploded,” as the Golden Knights, five years into their existence, have "stirred children and their parents to give the sport a try...

LIV’s Long Game
The golf disruptor says it can turn a profit as it answers critics who question its business model

BY ERIC PRISBELL
6.27.2022






After holding its first event in London, LIV is now ready to test the U.S. market this week with its tournament in Portland. getty images As LIV Golf prepares for its first event on U.S. soil later this week, the fledgling Saudi Arabia-financed circuit vows that it ultimately will be a profit...