Fred Perry

ohn Perry, 這位征服世界四大網球公開賽贏得大滿貫至高無上榮譽的傳奇網球選手在他退休後, 有感當時網球選手所使用的護腕套並不實用, 以自己獨自的經驗開發了新一代的護腕套並冠上自己的暱稱, 取名為FredPerry, 成為品牌的起點. 並於1952年正式成立Fred Perry Sportswear公司. 並得到溫布頓的正式授權生產將象徵公開賽最高榮譽的桂冠標誌繡於胸前的POLO衫. Why your shirt was better than anyone else’s?
你做的運動衫, 為何比其它運動衫受歡迎？
Ma’am, it’s the shirt that fits.
女王, 這運動衫是貼身不緊身

這是伊莉莎白女王與Frederick John Perry在一場溫布頓所舉辦的宴會時兩人的對話. 在當時以寬鬆穿著為主流的時代, 貼身的Fred Perry也引起英國女王的興趣, 並成為流傳在當時英國的一段佳話.

到了1960年代, 影響全世界的Mods文化誕生於當時世界流行文化最先端的倫敦加拿比街(Carnaby Street). 貼身的FredPerry也貼近了當時年輕人在夜店熱舞通霄的生活. 從此FredPerry從一個運動品牌, 轉變到與前衛流行話題身影不離的關係, 也確立了世界上絕無僅有的獨特品牌風格地位.

到了2000年, 復古風的興起又將目光再次聚集到FredPerry的POLO衫. 以1957年率先於領,袖口前端搭配滾邊線條設計的始祖的“M12”號襯衫為品牌中心發展成為全方位流行品牌. “M12”號襯衫堅持著Made in England的信念至今並無絲毫動搖. 堅持著傳統信念但另一方面積極與如象徵英國搖滾精神的保羅威勒Paul Weller, 時尚前衛的COMME des GARÇONS和極簡風RAF SIMONS等現代藝術潮牌的雙品牌聯名款系列更不斷在流型業界創造時代性的話題. Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. Throughout our history we have always stayed true to our ethos of authenticity, integrity and attitude. The brand was born in the late 1940s, when former Austrian footballer Tibby Wegner approached three times Wimbledon champion Fred Perry with an idea. Their initial venture was the very first sweatband, which was quickly adopted by tennis players across the courts of Britain. In 1952 the pair launched what was to be Fred Perry's most famous garment: a slim fit cotton pique shirt with Laurel Wreath embroidery. From the beginning, Fred Perry - and the tipped pique shirt in particular - has been associated with a whole series of subcultures driven by musical affinities. There was even a short-lived subculture known as the Perry Boys. When Britpop took the world by storm in the mid 1990s it was no surprise to find bands like Blur and Oasis sporting the epitome of street fashion credibility. House Rules:

Welcome to the official Fred Perry page. This page is for you to come and join the conversation, share your Fred Perry story and connect with other fans of the brand. We hope all of our followers will feel comfortable sharing their thoughts and ideas, so to ensure each visitor to our page has a positive experience we have a few house rules. Most importantly, we do not allow any comments or content that could be deemed:

• Offensive
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Please be respectful of your fellow fans by complying with the terms and policies of Facebook and the Fred Perry house rules. Fred Perry reserves the rights to remove any material which falls under the categories above, or is seen as breaking the house rules. Inapropriate comments will be removed without prior explanation and then reported to Facebook if they re-occur. Also please respect that Fred Perry cannot take accountability or be found liable for any content originating from the users of the page. Fred Perry reserves the right to change the House Rules at its sole discretion and without prior notification.