ReklamStore

91% of agency leaders expect AI to cut jobs.
AI is reshaping marketing workflows. 57% of agencies have already slowed or paused entry-level hiring, and most expect reduced headcounts as AI takes over repetitive creative tasks.

📉 AI Overviews are eating Google clicks
New data shows Google’s AI Overviews cause organic CTR to drop 61% and paid CTR to plummet 68%. Even without AI results, clicks are down 41% YoY.

📊 ChatGPT becomes more than a productivity tool
77% of users now use ChatGPT like a search engine, and 30% trust it more than Google — highlighting a shift in user habits and expectations.

📲 New Privacy Report Reveals Shift in Data-Sharing Attitudes
75% of users now prefer free content with ads — up from 66% last year. But 65% are more worried about AI training on their data, and 97% demand transparency from apps.

🚀 Creabit AI | TÜBİTAK TEYDEB 1501 R&D Project Completed

As the ReklamStore R&D Center, we are pleased to share that we have successfully completed our TÜBİTAK TEYDEB 1501–supported R&D project, “Creabit AI – AI-Powered, Performance-Driven Intelligent Video Creative Generation System,” and have now moved into the productization phase.

During the project, we built a scalable AI platform that is **performance-data driven**, **automates end-to-end video creative production**, and brings together **natural language processing, computer vision, signal processing, and generative AI**. Our aim is to help advertisers produce video creatives faster, with higher efficiency, and with clearer measurement.

We would like to express our sincere thanks to our project advisor Prof. Dr. Yusuf Sahillioğlu (METU, Computer Engineering) and TÜBİTAK-appointed monitor Prof. Dr. Banu Diri (Yıldız Technical University, Computer Engineering) for their valuable guidance. We also thank the entire ReklamStore R&D team, with special appreciation to Muhsin Kompas, for their dedication and strong contribution.

With Creabit AI, we will continue to deliver innovative, locally developed, and globally competitive AI solutions from R&D through product.

📊 70% of marketers have faced AI incidents—but only 1 in 3 are investing in safeguards.
Despite growing adoption, most teams still rely on basic reviews. Experts warn: without structured governance, brand trust is at risk.

📛 WhatsApp to add usernames by 2026.
No more sharing your phone number—usernames will offer more privacy and brand identity, especially for businesses.

📊 Instagram rolls out Competitive Insights:
Business and creator accounts can now compare follower growth and post volume with up to 10 rivals. Limited data, but a start.

📲 Elon Musk previews X’s next updates: semantic search, AI-curated feeds & a separate chat app.
Grok will process 100M+ posts daily to boost relevance. XChat encryption & payments still in the works.

🤖 Snap embraces AI-powered chat commerce.
Snapchat will integrate Perplexity's conversational search in 2026—offering brands new ways to engage via Sponsored Snaps, which already show 22% higher conversions.

📺 TV ads still lead for long-term impact—but decay is real.
New UK data shows TV maintains purchase intent better than any other channel, dropping only 14% over 8 weeks vs. 26% for social.

📌 Pinterest hits 600 million users — but can it monetize them?
Despite solid global growth, Pinterest’s revenue per user outside the U.S. remains low. AI-powered discovery is improving, but seamless in-app shopping could be the game-changer.