Trends Digital

Influencer marketing remains a powerful driver of engagement in Thailand’s digital landscape. Our 2026 survey highlights strong engagement in categories such as Food & Beverage, Beauty, and Lifestyle, where relatable and visual content resonates most with audiences. For brands, working with the right creators can amplify reach, build credibility, and keep brands relevant in an increasingly competitive digital space.

Read the full trends insights here ▶️
https://www.trendsdigital.com/post/influencer-trends-thailand-2026
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What really drives Thai consumers to buy online?
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Our 2026 survey of Thai consumers shows that 55% always research products before purchasing, highlighting how important pre-purchase research has become. Discounts and promotions lead purchase decisions, followed by product reviews and brand reputation, while platforms like Facebook and YouTube play a key role in product discovery.
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Read the full trends insights here ▶️
https://www.trendsdigital.com/post/ecommerce-consumers-thailand-2026
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How many social media apps do you use every day?
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Social media usage in Thailand continues to grow across platforms. Our 2026 survey shows that Facebook remains the most used platform in the last 12 months, followed by TikTok and YouTube in Thailand. At the same time, audiences are becoming increasingly multi-platform, with 60% of respondents using more than five social media apps daily.
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Read the full trends insights here ▶️
https://www.trendsdigital.com/post/social-media-trends-thailand-2026
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E-commerce continues to shape how Thai consumers shop. Our 2026 survey shows platforms like Shopee, TikTok Shop, and Lazada leading the market, while 92% of respondents say discounts and promotions motivate them to buy online.
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In such a competitive e-commerce landscape, one question remains: what really drives consumers to click “buy”?
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Read the full trends insights here ▶️
https://www.trendsdigital.com/post/online-shopping-trends-thailand-2026
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In Q1 2026, we surveyed Thai consumers aged 21–50 to uncover their Trends in digital behaviors. The results were surprising and demonstrates digital is not slowing down across social media usage, content consumption, and e-commerce. For instance, did you know 60% of the respondents use more than 5 apps daily?
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Read the full insights on our blog
▶️ https://www.trendsdigital.com/post/digital-trends-thailand-2026