slowmotion

Found this sketch online, don’t even have the file myself
Key art design for Syndromes and a Century (dir. Apichatpong Weerasethakul), circa 2006

The KROMO signage system is created to guide, welcome and connect!

Modular typography signifies standardization.
Handwritten form reintroduces the human.
Together, they articulate the tension
between system and self. >>Human Resource

Guide book for a better world for .th

Local Plus isn’t just a plus sign (+).
It’s about adding value, multiplying creative energy,
subtracting environmental impact,
sharing knowledge,
and growing without limits.

A bold visual language that redefines Chiang Mai —
beyond rest, beyond tradition, beyond expectations.

All photo courtesy of

ChiangMai Design Week 2025

Local Plus isn’t just a plus sign (+).
It’s about adding value, multiplying creative energy,
subtracting environmental impact,
sharing knowledge,
and growing without limits.

A bold visual language that redefines Chiang Mai —
beyond rest, beyond tradition, beyond expectations.

Illustration by

The core concept behind this year’s Key Visual aligns with the idea of “Local Plus.” It goes beyond simply playing with the plus sign (+). Instead, it explores mathematical symbols as metaphors for creative thinking:
addition (+) as adding value,
multiplication (×) as amplifying creative energy,
subtraction (−) as reducing costs or environmental impact,
division (÷) as sharing knowledge and creative spaces within the city,
and infinity (∞) as limitless growth.

Key visual design for this year ‘Local Plus“
Illustration by

For greyhound cafe’

From Tokyo to Bangkok. Check out New identity by us
rex .nicha