Farmgroup

Summer internship with us. You will work remotely, collaboratively, and independently. Send us your bio, work samples, and internship duration.

* Thailand-based candidates are preferred.

Now Hiring : Administrative Officer at Farmgroup.
Please send info to our email at [email protected]

Visual Identity / Graphic Design / Illustration / Environmental Graphics / Collaterals

by Farmgroup
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© FARMGROUP 2015

Holy Moly Bangkok
Brand Concept & Brand Experience Design by Farmgroup / 2015

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Holy Moly is not your grandma’s pie shop. A little bit strange, appropriately inappropriate and always stuffed with fun. If you happen to drop by The Commons you might want to pick yourself up a couple ‘Hurry Currys’ and ‘Rouge Pigs’. Or maybe a ‘Pineapple Express’ and ‘Something Stupid’ would satisfy that sweet tooth.

The brand started with a few delicious pies and the name, Holy Moly. From there we knew the brand would be ironic, serious about pie with a lighthearted disposition. It seemed each pie should have a name and personality. We started sketching and what came about were people, places and things all rooted in Thai traditions and culture but satirical in nature. The illustrations became the life of the brand. They worked easily with the packaging, the menus and made for great stickers. They complemented the luxurious marble and copper interior with a playfulness and humor. In a short amount of time they’ve become recognizable and easily shareable.

The Yugen logotype signals a consistent foundation for the brand. As fragrances and subsequent color schemes are added, the logotype will help maintain brand equity by reinforcing the simplicity, honesty and optimism of the brand.
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To give life to the expression of the Yugen brand, we’ve created a graphic device. There are three variations on this graphic device which can then be extended and evolved further. Triangles, infused with color and arranged in different ways, can be used to suggest dynamism, energy, movement, and positivity. Combined with imagery and type they create a lively expression for the brand.
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Activating the triangles brings a heightened graphic energy to the Yugen brand. Whether you move, tile, or abstract the shapes, you can communicate a wide range of visually dynamic qualities. Loud or soft, each expression is applicable across every aspect of the Yugen brand.
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The Yugen box packaging is fundamental to achieving a timeless, bold and unified expression of brand identity and meaning. The Yugen logotype and primary graphic device will become the visual core of the Yugen packaging system.

See you at Bangkok Design Week

DESIGN: เมื่องาน B ที่โดนปัดตก ถูกเลือกมาโชว์ในนิทรรศการออนไลน์ ‘OUTTAKES: Dear B, You were Brilliant!’
‘OUTTAKES: Dear B, You were Brilliant!’ นิทรรศการออนไลน์ที่เผยให้เห็นกระบวนการคิดและเหตุผลเบื้องหลังของ ‘งานที่ไม่ได้ถูกเลือก’ หรือ ‘งาน B’ จาก VEIG, PBB&O, Farmgroup และ Hann รวมถึงแนวคิดที่สะท้อนให้เห็นถึงความแตกต่างด้านการออกแบบระหว่างไทย–เกาหลี และมุมมองในการตัดสินใจทางด้านดีไซน์ในโลกความเป็นจริง
นิทรรศการออนไลน์ ‘OUTTAKES: Dear B, You were Brilliant!’ จะจัดแสดงเป็นเวลา 1 ปี ตั้งแต่วันที่ 25 กันยายน 2568 ถึง 2 ตุลาคม 2569 สำหรับผู้ที่สนใจสามารถเข้าชมนิทรรศการได้ทาง: https://outtakes.design/
อ่านต่อได้ที่
https://art4d.com/2025/11/outtakes-dear-b-you-were-brilliant
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‘OUTTAKES: Dear B, You were Brilliant!’ is an online exhibition that reveals the thought processes and rationales behind ‘out-of-the-box’ or ‘B’ works from VEIG, PBB&O, Farmgroup, and Hann, as well as the concepts that reflect the differences in Thai-Korean design and perspectives on real-world design decisions.
The online exhibition OUTTAKES: Dear B, You were Brilliant! will run for one year, from September 25, 2025, to October 2, 2026. For those interested, you can visit the exhibition at: https://outtakes.design/
Read more at
https://art4d.com/en/2025/11/outtakes-dear-b-you-were-brilliant
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Text: Piyapong Bhumichitra
Image courtesy of OUTTAKES

outtakes.design Pink Blue Black & Orange

We designed the brand identity for a craft matcha café in Berkeley, CA, blending Japanese sensibility with modern artisanal expression. Hand-drawn illustrations convey craftsmanship, authenticity, and a playful sense of experimentation, complemented by a custom handwritten typeface created exclusively for the brand.

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© FARMGROUP 2025