Studio Apollo

Happy to share that our partner, Paul Theeratuch, has been appointed Program Director of Creative Communication Design (CCD), Bangkok University International!

Alongside his work at Studio Apollo, Paul will guide the program's next chapter—strengthening student foundations while bridging design education with contemporary practice, emerging technologies, and the global creative industry.

Cheers!

Sunii Brand Identity & Packaging

In 2025, we were approached to develop the brand identity and packaging for Sunii, a home cleaning brand evolving from Shiny Wax, a family business with over 23 years of experience.

Built around the idea of “Easy Sunii,” the brand makes household cleaning simpler for modern, fast-paced lifestyles—finding easier ways to get things done without compromising the result.

The identity brings this idea to life through a bold, playful typography and pattern representing touch, choice and the idea that cleanliness can be less boring. A system of miniature 3D illustrations extends the identity across packaging and communication, turning everyday cleaning into something approachable, effortless and a little more enjoyable.

Client Shinywax
Designer Chisanapong Tanateerasawat

🏆 Design Excellence Award 2026



© 2025 STUDIO APOLLO

Sunii Logo Design

Sunii’s foundation is built upon a set of three marks — a logotype, symbol and monogram — designed to work across different scales and applications.

The logotype gives Sunii its friendly and approachable character, while the hand symbol visualises the idea of “Easy Sunii” — making everyday cleaning simpler and putting ease right at your fingertips. The monogram condenses the identity into its most compact form, combining the character of the wordmark and symbol for smaller applications.

Together, the three marks create a flexible system that can shift between expressive and functional while remaining distinctly Sunii.

Client Shinywax
Designer Chisanapong Tanateerasawat



© 2025 STUDIO APOLLO

Aspiring Designer Award 2026 (Communication Design)

Design Excellence Award 2026
• Readery Brand Identity
• Sunii Brand Identity
• Genally Brand Identity
• Friday Industries Brand Identity

Thank you DITP for the continuing support to the industry. Thank you judges for seeing values in our work.

And cheers to the team ✨🍺

(Part 2/2)

Thailand Content Market 2026 (TCM 2026): Visual Identity

Extending from the logo, the identity develops the idea of creative potential into a system of IP icons, representing the different categories within Thailand’s content industry.

Each icon takes on its own distinct form while sharing a structured visual language. Arranged within a flexible grid, the icons can float, shift in scale and form different compositions while maintaining a sense of order.

The system allows the identity to continually transform across communications, reflecting the diversity of intellectual property brought together at Thailand Content Market.

Client: Creative Economy Agency
Designer: Napas Tang
Director: Chisanapong Tanateerasawat

Work with us at book.thestudioapollo.com


© 2026 STUDIO APOLLO

Thailand Content Market 2026 (TCM 2026): Logo

Earlier this year, Studio Apollo was approached by the Creative Economy Agency (CEA) to develop the key visual identity for Thailand Content Market 2026, a collaborative initiative between the Department of International Trade Promotion (DITP) and CEA. The initiative was created to strengthen Thailand’s content and creative industries and connect their potential with global opportunities.

At the heart of the identity is the idea of an abstract cloud taking concrete form. Like a cloud, every idea has the potential to shift, evolve and take shape in countless ways. This reflects TCM as a space where creative ideas can become tangible intellectual property.

The custom-crafted logo uses a subtle mono-line approach, with each letter given its own variation in form. Together, these variations express the diversity and possibility behind Thailand’s creative content.

Client: Creative Economy Agency
Designer: Napas Tang
Director: Chisanapong Tanateerasawat

Work with us at book.thestudioapollo.com


© 2026 STUDIO APOLLO

It’s an honour to received 4 Design Excellence Awards (DEmark) this year!

• Readery Brand Identity
• Sunii Brand Identity
• Friday Industries Brand Identity
• Genally Brand Identity

Anddd we also won Aspiring Designer Award!

Cheers to our clients and friends for your trust in us!

And to our partners involved in the works, Chisanapong Tanateerasawat Paul Theeratuch Thanat Jenthumrong

For inquiries → book.thestudioapollo.com

Logo, brand identity, and packaging design for LIbio (2025) a daily supplement for men designed to power confidence, vitality, and endurance with expert-formulated supplements that honor the long game of men’s health.

The logotype was custom-made to reflect the concept “Designed to Perform Without Limits”. Hidden rising arrows are subtly embedded within the letter counters, aligning with the official symbol, which features simplified arrow patterns to represent acceleration and drive.

Designer:
Project Manager
Brand Strategist
Product Photographer .wk
Motion Designer