Aprilpoolday
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Aprilpoolday is creativity, is inspiration and is individualism. We believe in your creativity and can’t wait to see how you make Aprilpoolday your own: ) So!!!
Founded in 2014 by friends
with different skills but the same ambition. Aprilpoolday is
creativity, is inspiration and is individualism. The main concept for our products is that it must be
uniquely aprilpoolday and is designed for the real world. Don’t waste your time even for a second doubting the
quality. It’s certainly practical for swimming. Besides, the swimsuits are designed to
be an instant classic.You can even wear it with your
everyday cloth and can go wherever you want to,
not only swimming pool. We believe in your creativity and can’t wait to see
how you make aprilpoolday your own
and where you’ll be taking yours next. : )
05/09/2026
Drawn, stitched, and brought to life by hand 🧵🪡
From Serena One Piece, a butterfly-inspired pattern to a piece of embroidered art.
02/09/2026
Different city. Different weather. Different way to wear it.
From 31° pool days to 37° city walks, we took Aprilpoolday along and tried something different at every stop 🚏layered, mixed, flipped backwards, and occasionally used exactly as intended.👀🍎
30/08/2026
Who are you at the beach?🏖️
On this International Beach Day, we celebrate all the different people you meet by the sea, each enjoying the beach in their own way.
Different people, different beach energy.
Which one are you? 👀
☀️The Sun Shy - Here for the beach, not the UV
🏄♀️The Active Soul - Turns every beach trip into a full day of activities.
Do everything but sit still 🚣♀️🤿🏊♀️
💔The Heartbroken - Came for the sea, stayed for the emotional damage.
Sometimes the sea is the only one who listens❤️🩹
📸The Content Creator - The beach is just her next shooting location.
One more take. Just one more 🤳🏼
27/08/2026
In and out of water, and back again.
Claudia’s Forever Two Set returns in Pink Tartan, a 3-piece set made for getting wet, getting dressed, and everything in between.
27/08/2026
In and out of water, and back again.
Claudia’s Forever Two Set returns in Pink Tartan, a 3-piece set made for getting wet, getting dressed, and everything in between.
25/08/2026
Spotted in the wild 👀
By the sea, under a tree, somewhere in the city.
Aprilpoolday gets around.
Thanks for tagging us along. We love seeing where you take us next.🍎
18/08/2026
APRILPOOLDAY x CHELSEA BANDANA 🍎
Aprilpoolday’s cat gang meets Chelsea’s Nyanyak-ichi, all together on red & blue gingham with a sun-kissed Chelsea girl along for the trip.
Wear it, tie it, fold it, take it anywhere.
Available at APRILPOOLDAY stores & online, and CHELSEA in Japan.
CHELSEA
15/08/2026
Happy International Relaxation Day🧘♀️🏖️
Yes, I pull up the bar 10 times.
But the bar is just…lower today 🏋️♀️
Yes, working hard…
But comfort works harder.💻
Yes, cooking seriously…
But the cucumber just had other plans 🧖♀️🥒
15/08/2026
Happy International Relaxation Day🧘♀️🏖️
Yes, I pull up the bar 10 times.
But the bar is just…lower today 🏋️♀️
Yes, working hard…
But comfort works harder.💻
Yes, cooking seriously…
But the cucumber just had other plans 🧖♀️🥒
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