Management Development Institute
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At MDI, we will give you a strong academic foundation and hone your leadership traits, teamwork ability and communication skills.
www.mdionline.co.sz Our programmes promise broad-based learning within and outside of the classroom, COMPANY PROFILE
MDI is a service and market-oriented institution offering high level specialized management training and development programs, consultancy and action-oriented research services. It has completed over a decade of academic excellence as an institute of practicing managers. It ranks a
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19/10/2018
Public Relations Course outline
OBJECTIVES
At the end of the course participants will be able to:
• Interact with other people more positively
• Demonstrate adherence to the principles of effective communication
• Identify and analyse public relations – related problems in their organizations
• Plan simple public relations programmes for implementation by their companies
• Prepare simple press briefs and articles
COURSE CONTENT
COMMUNICATION
• Effective communication: key to successful public relations
• Staff communications / relations
• Customer Communications/Relations
PUBLIC RELATIONS PRACTICE
• The PR Function
• Virtues and duties of the PRO
• Identifying and analyzing PR Audiences
• Setting PR goals and objectives
• Planning PR strategies
• PR tools and techniques
• Implementing PR programmes
CUSTOMER CARE
• Customer Services
• Customer Expectations
• Customer Logistics
• Customer Service Logistics
• The Improvement Plan
• Public Speaking
COMPUTER APPLICATIONS
• Ms-Word
• Ms-Excel
• Ms-PowerPoint
• Ms-Access
WHO SHOULD ATTEND
Public Relations officers, Sales executive personnel
VENUE: MDI HEAD OFFICES
DURATION: 2 Weeks
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18/01/2018
Management Development Institute | Swaziland
MDI is committed to offering training and consultancy services in line with our firm objectives. The expertise of MDI is available to local and international organizations wishing to improve management performance.
Website: http://www.mdionline.co.sz
Apply Online for a Course: http://www.mdionline.co.sz/online_appl.html
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Telephone
Website
Address
Plot 590, Imphisi Street, Ext 6
Manzini
M200
Opening Hours
| Monday | 08:00 - 17:00 |
| Tuesday | 08:00 - 17:00 |
| Wednesday | 08:00 - 17:00 |
| Thursday | 08:00 - 17:00 |
| Friday | 08:00 - 17:00 |