African Tourism Board

The future of African tourism is secure, our momentum is absolute, and our time is decisively now!

We are thrilled to share the inaugural executive address from the African Tourism Board’s new Chief Executive Officer, Ramy Waheed. This marks the beginning of a coordinated, continental crusade to move away from fragmented destinations and establish Africa as a singular, global powerhouse.

The Mandate:
🌍 Radical Integration: Partnering with heads of state, sovereign ministries, and local communities.
📈 Economic Growth: Transforming tourism into a powerful engine for job creation and strategic foreign direct investment.
🗣️ Global Voice: Amplifying our unmatched biodiversity and profound cultural diversity on the world stage.

"The narrative of African tourism must, and will, be written by African hands."

Together, we will establish Africa as the ultimate destination of choice for the global community.

WEBINAR REMINDER | AFRICAN TOURISM BOARD

Join us for the next ATB Monthly Webinar:

Our Speaker: Mohamed Kamel
Revenue is the New Tourism Strategy
Maximizing Destination Profitability Beyond Arrivals

📅 2 June 2026
⏰ 11:00 AM E.A.T.
💻 Virtual Webinar
⏱ 90 Minutes

Gain valuable insights on revenue optimization, destination profitability, and the future of African tourism.

We encourage all ATB members, stakeholders, tourism professionals, and partners to register and participate.

Be part of the conversation shaping the future of African tourism.

Register here https://lnkd.in/dHb_qpim

Africa's future cannot be built on division.

The African Tourism Board condemns all acts of violence, intimidation, and hostility directed against African nationals anywhere on our continent.

Legitimate socio-economic concerns must be addressed through dialogue and policy—not by targeting fellow Africans.

"Africa cannot market itself as one destination while Africans feel unsafe crossing African borders." — Simphiwe Cuthbert Ncube

As we advance and , safe mobility, social cohesion, and African unity must remain non-negotiable.

Ubuntu: I am because we are.

https://www.linkedin.com/posts/nicki-page-7ab751127_atb-activity-7465442815930462208-kz2g?utm_source=share&utm_medium=member_ios&rcm=ACoAAB9BpDMB-GOuJUlMXNshCGjGddKk0ML-FHY

#atb | nicki page In harmony with African Tourism leadership. I’m delighted to continue my contribution through Chairman Cuthbert ATB. A new CEO Ramy and key appointed colleagues, leading us forward as we work for the continent of Africa, through our collective tourism experience. It’s an honour and privilege to ...

BREAKING NEWS: Most Influential People of African Descent (MIPAD) announces — Class of 2026 Global Top 100 Most Influential People in Travel, Tourism, Hospitality. From ministers of tourism and airline CEOs to hospitality leaders, investors, chefs, and travel storytellers, the list recognizes the influential leaders shaping the future of global tourism across Africa and the Diaspora. Read the full article and see who made the list. 🌍✈️ https://blog.mipad.org #MIPAD100 #Tourism #Hospitality #Africa #Travel

*BREAKING NEWS*: Most Influential People of African Descent (MIPAD) announces — Class of 2026 Global Top 100 Most Influential People in Travel, Tourism, Hospitality.

https://www.instagram.com/p/DYzlE8DiJ8A

BREAKING NEWS: Most Influential People of African Descent (MIPAD) announces — Class of 2026 Global Top 100 Most Influential People in Travel, Tourism, Hospitality. From ministers of tourism and airline CEOs to hospitality leaders, investors, chefs, and travel storytellers, the list recognizes the influential leaders shaping the future of global tourism across Africa and the Diaspora. Read the full article and see who made the list. 🌍✈️ https://blog.mipad.org #MIPAD100 #Tourism #Hospitality #Africa #Travel

https://www.linkedin.com/posts/african-tourism-board-africa_africantourismboard-africaunity-tourismforafrica-activity-7464980403477565445-Q0S2?utm_source=social_share_send&utm_medium=android_app&rcm=ACoAAC5ERxUBRHr6Qlfavm6XPJPuzPA69tp9HLM&utm_campaign=whatsapp

#africantourismboard #africaunity #tourismforafrica #exploreafrica #destinationafrica #travelafrica #brandafrica #oneafrica #africatotheworld | African Tourism Board One Continent. One People. One Destination. Africa’s greatest tourism asset is not just its breathtaking landscapes or rich cultures—it is our unity. Tourism connects people, creates opportunity, drives economic growth, and tells Africa’s story to the world. “Africa is our home. Tourism is o...

#africantourismboard #panafricanism #africantourism #intraafricatravel #agenda2063 #tourismdiplomacy #freemovement #africarising #culturalexchange #vusumuziandthandochuma | African Tourism Board Africa cannot market itself as one destination while Africans continue to face barriers moving across their own continent. The African Tourism Board Executive Chairman, Cuthbert Ncube, recently engaged cross-continental cycling couple Vusumuzi Mkhandla and Thando Chuma in a strategic discussion. The...