Digital One

Last month we introduced Linkone, our smart-link and analytics tool built specifically for music and playlist marketing. Since then, we’ve been focused on developing the next step: giving teams better performance insights, less manual work, and a clearer view of what actually drives follower growth.

Today, we’re rolling out a set of new features that move Linkone from “smart-link” to central performance hub:

• Real-time ad platform integrations
Campaign data such as impressions, reach, clicks, conversions, CPA, CTR, CR, quality scores, spend and budgets now feed directly into Linkone. No more spreadsheets. Live insight, tied to the link itself.

• Spotify follower growth & playlist analytics
We now track daily net follower growth and playlist performance, and automatically calculate Cost per Follower (CPF) at campaign level.

• Referral & UTM attribution
See exactly where traffic comes from, and which ads, ad sets, campaigns and placements perform best.

• Shareable and custom reporting
Create reports for teams, labels and artists that don’t require explanation or manual formatting.

Upcoming features...
We’re currently alpha-testing TikTok Conversions and Snapchat Conversions, with additional workflow and automation features in development.

🎉 A milestone worth noting: in just a month, Linkone has already served 1M unique visitors, resulting in over 670k conversions. In other words: a 67% average conversion rate in real campaigns, across multiple releases and playlists.

Full update here: https://digitalone.se/news/linkone-introducing-real-time-campaign-insights-and-spotify-integration

We’ve built Linkone - our own smart link tool for music marketing

After years of relying on external smart link platforms, we grew tired of skyrocketing prices and unnecessary limitations. So we decided to build our own system - Linkone.

Linkone is tailor-made for music marketing, giving us full control, better performance, and dramatically lower costs. The platform was built with the help of AI, in just two days(!!!), at a fraction of what we normally pay for one month of other smart link services.

Why Linkone?
🎛 Own platform - complete freedom to customize and develop the system as we want.
🌐 Custom domain - all our links live on our own domain, improving traffic and brand consistency.
🎨 Flexible design - we can fully adapt landing pages.
📊 Unlimited tracking - no restrictions when it comes to tracking user behavior or campaign results.
🤖 Social ads integration - we’re working on integrating ads data directly into the tool, so campaign results will appear automatically in one seamless dashboard.

Linkone is both a statement and a solution - proof that with AI and the right mindset, we can replace expensive subscriptions with smarter, fully customized tools.

All our clients get free access to Linkone 🌟

Learn more about Linkone:
https://www.digitalone.se/news/linkone-our-own-smart-link-tool-for-music-marketing

Example of landing page:
https://open.spotfy.se/playlist/6Dzr1IWME8XC2v9jg0jQx1

Interested in trying it out or building something similar with AI?
👉 Get in touch with us at [email protected]

We’re excited to launch the new Rocket Playlist 🚀 - a platform that helps artists run transparent, results-driven campaigns. With up to 20x better performance than traditional click-based ads, Rocket Playlist makes music marketing simpler, smarter, and more effective.

Learn more:
https://www.digitalone.se/news/launch-of-the-new-rocket-playlist-platform

Try it out:
https://www.rocket-playlist.com

Through targeted conversion campaigns, we’ve helped Sound Pollution Store reach the ROAS of 19. ⚠️

The campaigns were built to increase sales through Sound Pollution’s webshop, with a special focus on vinyl records and merch.

By activating ads on Meta with precision targeting, we achieved an 19x return on ad spend.

👉 Want results like this? Let’s talk!

Contact us today
💌 [email protected]

Just in time for tomorrow’s Midsummer celebration, we’re excited to launch https://www.midsommarmusik.se - a website packed with recipes, quizzes, music recommendations, and much more to make your Midsummer even better! 🌼☀️🇸🇪

Midsummer is one of Sweden’s most cherished traditions, deeply rooted in our cultural heritage. It celebrates the summer solstice with flowers, dancing around the maypole, and gatherings with family and friends. (And just to be clear - it’s quite different from the eerie themes of the movie Midsommar!)

The purpose of this site is to be indexed by Google, boosting the ranking of our playlists on Spotify. We see great potential for this platform in the years ahead and are continuously developing similar sites both for our own initiatives and client projects.

This is just one of several initiatives we’re driving to strengthen our service. We look forward to creating more creative and engaging projects that enhance the music experience!

Learn more at https://www.rocket-playlist.com

Now it’s time to enjoy Midsummer!

Accelerated Playlist Growth: +6,300 New Followers in Just One Month 🚀

On behalf of Warner Music Sweden & Roxette, we activated smart, data-driven campaigns focused on increasing followers, streams, and listeners to the official Roxette playlist 🎧 https://open.spotify.com/playlist/5njHvoLZkaabXUDGXyg7LY?si=0a76143c1df447b5

🎯 The result? A playlist that had seen stable growth took a leap forward - growing by nearly 20% in just 30 days, adding 6.300+ new followers directly linked to our campaign efforts.

Strategic optimization will make all the difference💡

👉 Want to build your playlists?

Contact us today
💌 [email protected]

Summer started in January ☀️

We kicked off our summer playlist campaign in January. Thanks to smart targeting and innovative tech, we’ve built a strong and growing playlist presence months ahead of the season.

Today, the playlist is being “Discovered On” by fans of some of Sweden’s most iconic artists, including:

Oskar Linnros
Ted Gärdestad
Uno Svenningsson
Tommy Nilsson
Norlie & KKV
Daniel Adams-Ray
Orup
Tomas Ledin
Laleh
Veronica Maggio
Peg Parnevik
Lasse Holm
GES
Angel
Salem Al Fakir
Staffan Hellstrand..and many more.

👉 Want to build your playlists?
Contact us today 💌 [email protected]

🎧 Enjoy the playlist here: https://open.spotify.com/playlist/1LNaSZz390QScD2bFfg8nV?si=d636993f8e914d17

How we hacked Christmas — in May 🎅

Why wait until December? In May, we launched a Christmas playlist campaign - and it worked.

With just a one-week test budget of 70 EUR, we reached:

✨ 294 unique listeners
✨ 195 new followers
✨ 2,800 total streams
✨ 9.52 streams per listener

That’s only 0.35 EUR per follower and 0.03 EUR per stream.

Turns out, the Christmas spirit works all year round - if you know how to play it right.

👉 Want results like this? Get in touch to book your own playlist campaign on Spotify.

💌 [email protected]

How we hacked Christmas — in May 🎅

Why wait until December? In May, we launched a Christmas playlist campaign - and it worked.

With just a one-week test budget of 70 EUR, we reached:

✨ 294 unique listeners
✨ 195 new followers
✨ 2,800 total streams
✨ 9.52 streams per listener

That’s only 0.35 EUR per follower and 0.03 EUR per stream.

Turns out, the Christmas spirit works all year round - if you know how to play it right.

👉 Want results like this? Get in touch to book your own playlist campaign on Spotify.

💌 [email protected]

🎧 Listen to the playlist here: https://open.spotify.com/playlist/0SQ3QII4wB60azkAMH5Wep?si=73fd6f04e8ee4c67

Introducing Rocket Playlist 🚀
Efficient, affordable and proven campaign concepts through our network.

We’re excited to introduce Rocket Playlist, our very own playlist service designed to help listeners find the right music for the right moments. After a year of experimenting, we’re now ready to take things to the next level and establish this as a standalone service.

Over the past year, we’ve grown our follower base from 15.000 to over +40.000, and we continue to grow by 150 new followers every day. Through smart marketing campaigns and organic SEO efforts, we’ve built a solid foundation of thousands of DAU across both major and micro-playlists.

As an independent platform, we focus on curating playlists for the listener, rather than force-feeding music into formats that don’t work.

Learn more at https://www.rocket-playlist.com or get in touch with us to book a campaign 📩 [email protected]

New Music Friday! 🚀
Den här veckan hanterar vi den betalda marknadsföringen för
Warner Music Sweden - OJOJOJ
Lyssna 🎧 - https://hooja.lnk.to/OJOJOJ
Warner Music Sweden Peg Parnevik - Jag har hört (hahaha)
Lyssna 🎧 - https://peg.lnk.to/jagharhort
Warner Music Sweden Timbuktu - har berg har vatten (一零一)
Lyssna 🎧 - https://lnk.to/Timbuktu-HBHV

We’re proud to be working with (part of ) on playlist marketing. We provide services in digital marketing and playlist marketing to grow their audience and boost playlist streams.