Usability Partners

𝗪𝗲 𝘄𝗶𝘀𝗵 𝘆𝗼𝘂 𝗮𝗹𝗹 𝗮 𝗽𝗹𝗲𝗮𝘀𝗮𝗻𝘁 𝗮𝗻𝗱 𝗿𝗲𝗹𝗮𝘅𝗶𝗻𝗴 𝘀𝘂𝗺𝗺𝗲𝗿.
The park outside our office was finally finished last year and this is the first summer where we can see people enjoying it.
Looking out at activities going on in the park is a reminder that we'll shortly be winding down for summer vacations ourselves - exchanging eye-tracking glasses for sunglasses and PC screens for sunscreen!
We look forward to more UX challenges after the summer break!

🌞 🥂 Midsummer is almost upon us! At Usability Partners, we always value insights, but when it's warm we also enjoy well-chilled metaphors. Welcome to our UX bar where every drink offers a taste of user-centricity:

🔹 Usabili-tea - calm, but insightful

🔹 Double Diamond & Tonic - divergent and convergent, with bubbles

🔹 Contextual Inquiry Cooler - fresh from the field

🔹 Touchpoint Tequila - for those following the entire customer journey

🔹 F-pattern Frappe - when your gaze determines what you choose

🔹 Pinot Persona - for those who like personas with structure

🔹 Empathy Espresso - user understanding and motivation in one

What would you order at our UX bar? Comment your favourite below or suggest your own drink idea!

𝗖𝗼𝗻𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗲𝘆𝗲-𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗶𝗻 𝗠𝗲𝗱𝗧𝗲𝗰𝗵 👀
Earlier this year we ran a breakfast seminar together with Tobii where we presented some of the new possibilities for user research in design innovation, particularly in the MedTech area. Since then we've been exploring the opportunities that new eye-tracking solutions open up - both in the usability lab and in field research.

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗵𝗼𝘄 𝗲𝘆𝗲-𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗰𝗮𝗻 𝗰𝗼𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗨𝗫 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵? 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵! 💬

This note has been on the back of the front door to our office for several years. Visitors occasionally comment on it, but we suspect the message is often missed during the brief moment people glance at it...?

(And in any case, if they're visiting then we're preaching to the converted!)

Another medical product test underway this week. A lot of interest in our usability/UX labs for formative and summative medical/medtech product and software testing this year!

usabilitylabs.se/nyheter.html

Nyhet: Covid 19 - Fördelar med UX research i labbmiljö När världen nu börjar diskutera när (och hur) man ska lätta på restriktionerna som infördes för att minska spridningen av Covid-19 så är frågan vilka konsekvenser det får för "in-person" UX research.

See full job description (in Swedish) at http://www.usabilitypartners.se/misc/jobbannons.html

A selection of pictures from our UX research labs.