NINE YARDS
Our desire is to give the hair of the haircare industry a little shaking. If we worry less about fitting in, perhaps we can do more that stands out.
10/06/2026
One month later and we're still running on the fumes from Nine Yards Edition 2026.
The conversations. The laughs. The dance floor. The people.
Some weekends take a little longer to come down from.
A few snapshots from the afterparty. 🖤
02/06/2026
Two Summer Kits. Endless summer looks.
Created to simplify summer styling, each edit combines carefully selected styling favourites, a complimentary travel size and access to a video guide by , where he shares the techniques, product application and styling approach used to create the featured look.
☀️ Summer.Set.Go!
Easy Life Heat Protection Spray, Twist N Shout Curl Revival Cream and a complimentary travel-size All Play Shaping Spray.
☀️ Summer.Set.Move!
Easy Life Heat Protection Spray, Hair Down Anti-Frizz Cream and a complimentary travel-size Hands-On Texturizing Spray.
Available for a limited time.
Precision over noise.
Performance over promises.
Authenticity over algorithms.
Nine Yards Edition 2026.
Two days in Stockholm where hair, fashion, education and creativity came together under one vision.
No shortcuts.
No templates.
Just people who care deeply about the craft.
Thank you to everyone who made this edition what it was.
This was more than a show.
It was a statement.
🖤 Lead Creative / Guest
🎨 Colour Conceptl.hagstrom —
— nineyards —
✂️ Creative Team
— nineyards — nineyards —
👔 Styling
🎧 DJ
🎭 Choreography
💄 Make Up
22/05/2026
Nine Yards Edition 2026 — The Show ✨
An evening built around creativity, craftsmanship, expression and individuality — brought to life on stage in Stockholm on 9th of May.
Thank you to everyone who joined us for a night dedicated to the professional hair industry and the people constantly pushing it forward.
More looks and moments from the show coming soon.
🖤 Lead Creative / Guest
🎨 Color Conceptl.hagstrom —
— nineyards —
✂️ Creative Team
— nineyards — nineyards —
👔 Styling
🎭 Koreografi
💄 Make Up
22/05/2026
Before showtime ✨
The room slowly filled with people, conversations, anticipation and energy as guests arrived ahead of Nine Yards Edition 2026 in Stockholm on 9th of May.
A first glimpse from the mingle before the lights went on and the show began.
More moments from the evening coming soon.
21/05/2026
A glimpse behind the scenes from Nine Yards Edition 2026 ✨
From final touch-ups and creative chaos to focus, teamwork and pure passion — this is what happened backstage before the lights went on in Stockholm on 09.05.26.
More moments, looks and show content from the night coming very soon.
🖤 Lead Creative / Guest
🎨 Color Conceptl.hagstrom — Nine Yards Sweden
— Nine Yards Estonianineyards — Nine Yards Sweden
✂️ Creative Team
— Nine Yards Swedennineyards — Nine Yards Swedennineyards — Nine Yards Sweden
👔 Styling
🎭 Koreografi
💄 Make Up
08/05/2026
24 HOURS.
Tomorrow, NINE YARDS EDITION 2026 goes live on stage.
Months of preparation. Creativity. Details. Energy.
Now it’s finally time to bring everything to life.
An evening built around hair, craft, creativity and the people pushing this industry forward. From the first drinks to the final moment on stage.
Stockholm. At Six.
See you tomorrow.
21/03/2026
Soft copper with a golden glow ✨🧡
✨ A seamless blend at the roots for depth and richness:
📝 7.3 (20ml) + 7.4 (15ml) + 6GBV (10ml) + 6%
✨ Refined through the lengths with a warm, luminous toner:
📝 7.4 (20ml) + 7.3 (15ml) + 6.3 (15ml) + Clear (5ml) + Red & Orange (2cm) + 3%
Effortless movement 💫
Controlled warmth 🔥
Pure shine ✨
Artist:
20/02/2026
ine Yards Edition 2026
May 9–10 | Stockholm | At Six
Two days. One stage. Real growth.
Day 1 — A high-energy live show with the Nine Yards Team together with Massimo Morello. International runway influence meets conscious colour and modern styling.
Day 2 — Look & Learn sessions featuring the Nine Yards Team, Massimo Morello and selected guest speakers. Business strategy, social media, future-proof colour and techniques you can implement immediately in your salon.
This is where creativity meets direction.
This is where professionals level up.
Seats are limited. Secure yours now.
Go the whole nine yards.
04/02/2026
⚡️ Electric blue hair with a high-impact, clean finish 💙
📒 Recipe
• Bleaching on the natural base | 6%
• Blue mix tone | 3% | 1:1
🎨 Hair by
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