VARG

Happy Mother’s Day 💐

Biggest hug to all the mums out there. 🧡

Today we simply want to say thank you for everything you do and for the way you are there, day after day, in all the small moments that matter.

Hope you find a quiet moment today outside a walk in fresh air, coffee in the sun, or a few calm minutes by the water.

Vaxholm Shorts in Mineral Blue 🩵🐬🌊 a summer shade we can’t get enough of.

Made in stretch corduroy cotton for everyday comfort. Soft, breathable and designed for warm days.

This year we also introduce Oat 🌾 a clean, classic neutral tone.

And of course our timeless Navy Blue is still part of the collection.

Mother’s Day is just around the corner – a moment to celebrate someone who deserves a little extra appreciation.

To mark the occasion, we’ve curated a selection of our favourites – pieces made to be worn, gifted, or kept for yourself.

Right now, enjoy 20% off selected styles with code MUM20.
Valid until 31 May.

Celebrate her with us 🧡
Shop via link in bio.

Our towel ponchos are back!

Our classic towel poncho Varberg is now back in stock in new colours: Dark Lavender, Drift Wood Flower Power and Burnt Orange Flower Power.

Made for life by the water – designed for easy changing before and after a swim.

We are proud to work with a vertically integrated factory in Portugal where both fabric and finished product are made under the same roof, helping reduce unnecessary transport and keeping production closely connected. The factory runs on solar energy and reuses all water in a closed-loop system.

Comes in two sizes: Smilla is 172 cm and wears S/M. Jacob is 179 cm and wears L/XL.

New spring colour: Iceland Green Rock 🌿
Now available on the Tjuvkil Jacket.

Fresh, versatile, and made for the season ahead.

📸 photos by

Lightweight seersucker up close. Naturally textured, airy, and made to breathe with the heat of summer.

Available in Blue Stripe, Oat and White, and Green Rock and White. 🎀

Our new summer shorts have just landed. The Haväng shirt now has a matching short. Made in lightweight seersucker from 100% organic cotton, airy, breathable, and made for long easy summer days.

Available in three colours: Blue Stripe, Oat and White, and the new seasonal colour Green Rock and White.

The ultimate summer set.

Spring feelings are back! 🌱🌸🌷

Photo by: &

A colour from winter. Now moving into spring. Meet Arctic Blue – a clean and deep tone carried into the season.

Now in two new silhouettes: the Tennsjö Jacket for women and the Håkanskär Liner Vest for men. Lightweight, functional layers in 100% recycled materials, made for changeable weather.

Explore SS26.