innerpride

📈🍊 When the outside finally matches the inside — ANA ARE 🍊📈

ANA ARE always had the product: real fruit, clean process, no compromise. What it needed was a visual identity that communicated that truth on shelf.

inner*pride developed the full positioning and packaging redesign — white as a statement of nothing to hide, a hand-drawn logotype, characterful fruit illustrations, and ANA herself: a mascot with 200+ sketches behind her smile. 🎨

Sales nearly doubled in year one and not by chance.

Discover more: inner-pride.com/work/ana-are 💡 💚

🥯🐼 The new face of Romanian bagels! 🐼🥯

We’re excited to reveal the rebranding of Romania’s pioneer bagel maker - PANDA, now with a fun and memorable mascot! 🐾 This adorable panda brings a playful and relatable touch to the brand, making every bagel moment even more unforgettable.

Sporting more than 1000 iterations in the process, the Panda mascot manages to capture the playfulness of the brand and to distill the brand positioning: The PANDASTIC Taste into one single ex*****on! Beyond the mascot, the rebranding encompassed everything—from paper bags and price tags to location windows—ensuring maximum consistency across all touchpoints.

🌟 More than just bagels—it’s a taste you’ll love, with a mascot you’ll remember!

Discover our work: inner-pride.com/work 💡 💚

Something rare just happened in our office 🌿✨

Our Zamioculcas (ZZ plant) is flowering — a sight you almost never see indoors. These resilient plants thrive quietly, but blooms are incredibly uncommon inside four walls.

We’re taking it as a sign. In this space, creativity grows. Ideas bloom. And even against the odds, something extraordinary can happen.

Here’s to nurturing growth — in plants, in people, and in everything we build together. 🌱

When branding transcends mediums and becomes part of the landscape.

Happy 😊 to see our brands evolve 🔝 and live far beyond the constraints of a printed page.

👉See more about the Buildcorp rebranding program here:
https://www.inner-pride.com/work/buildcorp/

Great design travels far — and sometimes meets greatness.

Simona Halep’s visit to Iași Airport was a proud moment for Iași — and for us, seeing our visual identity shine on such a stage.

Design meets visibility. Brand meets purpose.

Proud to play a role in our partner's success story. Naming and branding a tradition-inspired, made-to-measure fashion label that's on its way to becoming a household name.

Zestal, brandul care ne întoarce la origini | Haute Culture Magazine De fiecare dată când ajung la Zestal, în showroom-ul de pe Regina Maria, la numărul 23, simt că mă rup de realitate. Casa veche mă îndeamnă la povești, iar

our differences make us strong